I am an experienced Games Analyst with strong industry experience in game telemetry & KPI definition, big data analysis, data modelling, report/dashboard design, and behavioural analysis with an acute obsession with detail and presentation.
Over my 4 years in the industry, I have developed a strong and varied array of skills, being heavily involved in game balancing, monetisation design, A/B testing, player segmentation, user research and competitive analysis.
I graduated with honours from the University of the West of England where I obtained a Bachelor of Science Degree in Games Technology. I play around in Unity and write a lot of music in my spare time and consider myself a passionate gamer who hopes to strive in the industry.
Working on F2P online Steam title; Fractured Space
Analysing player behaviour and providing high-level to deep driven information as a sole analyst on the project
Working with design leads to design retention and monetisation mechanics, balance the in-game economy and playable ships, manage the in-game store, and carefully analyse new player onboarding.
Managing live-operations for the title, including events, the in-game store, Steam, and the day-to-day operations of the game
Working as part of a Global Business Intelligence team managing all of the telemetry, behavioural analysis, game balancing, and KPI support for Xbox's first and third party portfolio.
Titles worked on include - Crackdown 3, Killer Instinct, Recore, Fable legends, Fable Fortune, Scalebound, and Quantum Break.
Design, develop, setup and maintain dashboards and reports across multiple titles
Support the marketing team and product managers with both regular and ad hoc analyses such as campaign analysis, funnel analysis, LTV modelling, customer life cycle analysis, segmentation analysis, and A/B tests in live games
Using analytical insights to inform executive-level decision-making and make recommendations on strategies to impact product key performance indicators (KPIs) in user acquisition, engagement, retention, and monetization
Discover trends in customer behaviour through mining of transaction-level datasets
Provide guidance to product managers on best way to spec events and suggest improvements on event taxonomy
Analysing and interpreting game data to help drive the tuning of in-game mechanics and identification of new game features, and to improve conversion, retention and monetisation
Informing, influencing, and supporting product decisions
Preparing and distributing regular KPI reports with commentary and analysis
Proactively mining game data; extracting and sharing useful insights
Developing and measuring success metrics for key projects and updates
