Sarah Keating
CEMS MiM Student
MSc CEMS Master of International Management (Dual Degree)
University College Dublin Michael Smurfit Graduate Business School & Korea University
September 2017
to August 2018
Term 1 - UCD Michael Smurfit Graduate Business School
Term 2 - Korea University Business School
Relevant Modules:
• Research Papers: Applying and evaluating the use of ‘think aloud protocol’ in usability testing: lessons learned evaluating language learning app Duolingo.
• Thesis (working title): How Effective is the Crowd in Generating Ideas for New Product Development?
Term 2 - Korea University Business School
Relevant Modules:
- Technology and Design for Digital Marketing
- New Product Development
- Technological Innovation Management,
- Design, Development and Creativity (MIS)
- Big Data Analytics
• Research Papers: Applying and evaluating the use of ‘think aloud protocol’ in usability testing: lessons learned evaluating language learning app Duolingo.
• Thesis (working title): How Effective is the Crowd in Generating Ideas for New Product Development?
Details and Extracurriculars
Grade: First Class Honours
Notable Modules: Applied Marketing Communications and Social Media Marketing, International Brand Strategy, Food Retail Marketing, Project Management, Current Issues in Chinese Business Management, and China and Globalisation.
Year 3: Shanghai University - Full Year Academic Hanban International Scholarship.
Notable Modules: Applied Marketing Communications and Social Media Marketing, International Brand Strategy, Food Retail Marketing, Project Management, Current Issues in Chinese Business Management, and China and Globalisation.
Year 3: Shanghai University - Full Year Academic Hanban International Scholarship.