Sanket Nayak
Digital Media Professional
Employed
Available
Digital media professional with close to 5 years of experience spanning Business Development, Account Management and Mobile Marketing (Performance & VAS)
Manager- Business Development
YouAppi.com
Since August 2016
Full-time
Mumbai
India
- Spearheading the entire sales and account management effort for YouAppi in India
- Managing assigned region – across verticals – Cabs, Wallets, Commerce, Classifieds, Utility, Shopping & Entertainment
- Revenue Generation by hunting new accounts and farming the existing ones through up sell/cross-sell
- Analytically driven decision making to negotiate and deliver on campaign commercial and brand objectives
- Create a healthy sales pipeline for accurate demand forecasting and revenue projection
- Liaise with multiple stakeholders internal and external to ensure smooth operations and revenue maximization
- Key Brands:Axis Bank, Saavn.com, Groupon-India, The Mobile Wallet, Musafir.com, Meru Cabs, VOOT, Ditto TV and Gorb
Company Description
YouAppi drives the acquisition and conversion of the most profitable mobile customers with machine learning and predictive algorithms.
Company website
Manager Mobile Marketing
Coupondunia
March 2015
to March 2016
Full-time
Mumbai
India
- Spear heading the entire sales and client servicing effort for CashBoss – an incentivized app on the Google Play store
- Drove 1 million plus users to the app in a span of 6 months with a rating of 4.3 on play store
- On boarded and managed at least 50 networks and 10 direct brands independently
- Managing the P&L for CashBoss
- Managing User Acquisition and different media buying streams for CashBoss via Facebook and Ad- networks
- Keeping a check on DAU’s, MAU’s and play store optimization for better app rankings
- Acquainted to tools like Sensor Tower, Crashlytics and Localytics for app analysis and improvement
- Driving a topline of $70,000 on a monthly basis
- Responsible for product definition, building product road map, strategic partnerships, competition research and analysis
Company Description
India's #1 Coupon and Cashback Destination. CouponDunia is a digital marketplace connecting shoppers looking for a great offer with businesses looking to increase their sales.
Company website
Manager Global Sales (Performance & VAS)
Vserv.com
March 2014
to July 2014
Full-time
Mumbai
India
- Predominantly managing and developing performance and VAS business across categories in MEA & SEA region
- Developing and liaising with agencies, affiliates, ad-networks and direct brands globally
- Cross/Up selling inventory to advertisers and thereby contributing to the top-line
- Farm existing account and grow them to increase ongoing business by regular interaction and client servicing
- Driving a topline of $90,000 on a monthly basis
- Key Brands: Clean master, Cheetah Mobile, UC-Web and Opera Browser
- Key Networks/Agencies: Mobiclicks, DSNR, Mobvista, Motive Interactive,Inneractive, Matomy and IAS media
Company Description
Vserv is the leading smart data platform for mobile advertising and commerce, in India & Southeast Asia.
Business Development Specialist
Affinity.com
October 2012
to July 2014
Full-time
Mumbai
India
- Managing Affinity’s new product (Max.net) independently since November’13
- Driving top line worth $100,000 on a monthly basis
- Contributing 35% plus to the total teams reveune
- Developing new business by proactively pitching inventories to advertisers
- Working closely with the Ad-Networks to ensure supply and demand are in sync with each other
- Key Networks: Yahoo- India, SEA and LATAM, Advertise.com, Adknowledge, Local.com and Superpages.com
Company Description
Founded in 2006, Affinity is world's leading contextual ad network that builds innovative advertising media and monetization solutions for Advertisers & Publishers.
Company website
Senior Executive- Corporate Sales
99acres.com
February 2012
to October 2012
Full-time
Mumbai
India
- Selling online property solutions to clients by assessing their business requirements
- Acquisition of new clients, servicing clients with the objective of increasing the market share of the company
- Area mapping and cold calling to explore different revenue generating avenues
- Overachieved targets by 140% in Q1, highest in a team of 40 sales executives
- Won accolades for data management skills from AVP-Sales(Mumbai)
Company Description
India's leading real estate classifieds. 99acres.com is a real estate website that facilitates transactions among buyers, sellers, renters, and owners.
Company website
