Sanket Nayak

Resume created on DoYouBuzz

Experiences

Spearheading the entire sales and account management effort for YouAppi in India
Managing assigned region – across verticals – Cabs, Wallets, Commerce, Classifieds, Utility, Shopping & Entertainment
Revenue Generation by hunting new accounts and farming the existing ones through up sell/cross-sell
Analytically driven decision making to negotiate and deliver on campaign commercial and brand objectives
Create a healthy sales pipeline for accurate demand forecasting and revenue projection
Liaise with multiple stakeholders internal and external to ensure smooth operations and revenue maximization
Key Brands:Axis Bank, Saavn.com, Groupon-India, The Mobile Wallet, Musafir.com, Meru Cabs, VOOT, Ditto TV and Gorb

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Spear heading the entire sales and client servicing effort for CashBoss – an incentivized app on the Google Play store
Drove 1 million plus users to the app in a span of 6 months with a rating of 4.3 on play store
On boarded and managed at least 50 networks and 10 direct brands independently
Managing the P&L for CashBoss
Managing User Acquisition and different media buying streams for CashBoss via Facebook and Ad- networks
Keeping a check on DAU’s, MAU’s and play store optimization for better app rankings
Acquainted to tools like Sensor Tower, Crashlytics and Localytics for app analysis and improvement
Driving a topline of $70,000 on a monthly basis
Responsible for product definition, building product road map, strategic partnerships, competition research and analysis

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Predominantly managing and developing performance and VAS business across categories in MEA & SEA region
Developing and liaising with agencies, affiliates, ad-networks and direct brands globally
Cross/Up selling inventory to advertisers and thereby contributing to the top-line
Farm existing account and grow them to increase ongoing business by regular interaction and client servicing
Driving a topline of $90,000 on a monthly basis
Key Brands: Clean master, Cheetah Mobile, UC-Web and Opera Browser
Key Networks/Agencies: Mobiclicks, DSNR, Mobvista, Motive Interactive,Inneractive, Matomy and IAS media

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Managing Affinity’s new product (Max.net) independently since November’13
Driving top line worth $100,000 on a monthly basis
Contributing 35% plus to the total teams reveune
Developing new business by proactively pitching inventories to advertisers
Working closely with the Ad-Networks to ensure supply and demand are in sync with each other
Key Networks: Yahoo- India, SEA and LATAM, Advertise.com, Adknowledge, Local.com and Superpages.com

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Selling online property solutions to clients by assessing their business requirements
Acquisition of new clients, servicing clients with the objective of increasing the market share of the company
Area mapping and cold calling to explore different revenue generating avenues
Overachieved targets by 140% in Q1, highest in a team of 40 sales executives
Won accolades for data management skills from AVP-Sales(Mumbai)

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Education

MBA-Marketing with an aggregate of 69%

Felicitated in two Categories:

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B.Sc. Information Technology with an aggregate of 60%

Skills

Digital Media Professional