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Sandra Visentin

Sandra Visentin

Marketing Manager

Account Management
Strategic communication
Consumer behavior analysis
e-marketing
Community Manager
Driving License
Paris (75) France
Employed Open to opportunities
Ambitious, self motivated, and creative, I am a french MBA graduate combined with a Bachelor in Integrated Marketing Communication.
My work experiences in marketing management and international business make me an ideal member to bring new contribution to your team.
Resume created on DoYouBuzz
  • Offline and online communications/marketing strategy :
    • Creating strategic digital and offline communications plans to provide direction for the company’s public-facing communications
  • Social media marketing :
    • Creating, managing and growing the company’s presence through blogs, social media and other strategically relevant online properties
  • Content creation :
    • Writing website content, posts, articles, newsletters, communications materials, and material for social media channels
  • Communication team supervision :- Supervising the communication team from PR to creative design
  • Manage the offshore production agency
  • Manage client projects at the relational, internal production and external service providers levels
  • Write functional specifications
  • Coordinate production teams: technical, webmarketing, creative
  • Improve production processes
  • Train staff
  • Audit and implemente performance analysis tools
  • Analyze markets and new communication methods
  • Develop and design ad campaigns, websites and SEO projects
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  • Define and implement the communication strategy
  • Drive and coordinate work with suppliers and subcontractors
  • Manage the service staff
  • Coordinate with the marketing and sales departments
  • Manage the use of social media to develop the brand awareness
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  • Marketing & communication consultant
  • Event planning
  • Web & graphic designer
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  • Develop and create ad campaigns and affiliate marketing using Google Adwords and Google display network for a $20Million e-commerce
  • Promote the company through the creation of product design and web design (Newsletters, banners, Emails)
  • Formulate marketing ideas and implement them
  • Manage the use of social media including Wordpress, LinkedIn, Facebook, Twitter and blogs to drive brand awareness for company in international market
  • Manage a B2B account between the USA and Europe
  • Participate in the creation of a French platform (Translation of the Website, marketing through Google keywords)
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Freelance French Teacher

Sandra Visentin
January 2008 to May 2012
Freelancer
Charlotte
United States - North Carolina
  • Teach French through lessons, tutoring, conversations, one-to-one or small group, to children, students, professionals, parents.
  • Build specific programs depending on the needs of each student.
  • Managed the creation of all promotional items of the athletic teams of Winthrop University
  • Posters, Tray liners, Calendars, Magnets
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  • Administered and analyzed the data entry of different surveys on SPSS
  • Created flyers and posters
  • Ensured students’ reception, appointments making for the Dean of Students
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  • Pre-production & post-production of commercial management for one of the most recognized French advertising agencies (owned by Frank TAPIRO)
  • Video montage for the account Virgin Mobile
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  • Managed a team to initiate and create the entire corporation communication of the five companies of the group DCG, from defining the names to creating the identity platforms
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Assistant Production Manager

EXILENE FILMS (Audiovisual production corp.)
July 2006 to August 2006
Internship
Paris
France
  • Administered the shooting (fees for the artists, salaries for technicians) of season 1
  • , Gathered the information and prepared the shooting of a national TV show broadcasted on the first French broadcasting group (France Television) watched by more than 750,000 viewers a week
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  • Managed a video project and event for the world's largest research-based pharmaceutical company Pfizer Inc.
  • Organized corporate shootings & events for other accounts: Sanofi-Aventis, AstraZeneca, Viagra
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  • Created a Marketing Database
  • Established Customer Relation Management
  • Executed Public Relations for the first animal welfare organization in France (27,400 members, 3,000 volunteers, 540 employees)
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Assistant Communication Manager

ZANZIBAR PRODUCTION (Textile communication agency)
January 2005 to February 2005
Internship
Biarritz
France
  • Coordinated the intern communication and created the marketing tools to inform about the moving of the company
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  • Adobe Creative Suite
    Expert
  • Social media marketing
    Expert
  • SEO
    Advanced
  • Google Adwords
    Advanced
  • Web Development
    Good
  • French native speaker
    Expert
  • Fluent English
    Expert
  • Brand positioning
    Expert
  • Customer Relationship Management
    Expert
  • Creative process and Conception of communication tools (logo, creative briefs, brochures, press releases, newsletters)
    Advanced
  • Organization of events
    Good
  • Creation of Identity Platforms
    Expert
  • Social Media management
    Expert
  • Marketing research (SSPS software)
    Intermediate
  • Marketing Management
    Expert
  • E-Commerce , SEO/SEM, Google Adwords, Google Keywords, Google Analytics
    Expert
  • Business Ethics
    Advanced
  • International Culture Business
    Expert
  • Behavior of Business Organization
    Advanced
  • Information Systems
    Intermediate
  • Strategic Management
    Expert
  • Operations Management
    Advanced
  • Financial Policy Management
    Intermediate
  • Management Accounting
    Intermediate
  • Industrial Economics and Public Policy
    Intermediate
  • Statistical Methods for Decision Making
    Intermediate
  • Advanced Business Communications
    Advanced

MBA (Master of Business Administration)

Winthrop University - Rock Hill, SC - USA

January 2009 to May 2011
General Master of Business Administration
Program of 39 semester hours of required graduate courses including the MBA core of 30 hours and 9 hours of elective courses.
Courses involve the development of necessary business tools in the areas of accounting, finance, organizational behavior, communications and statistics. An extensive study is also developed in the functional areas of business, including strategic and international issues in management, information systems, marketing and operations management and industrial economics and public policy.
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Bachelor of Science in Integrated Marketing Communication

Winthrop University - Rock Hill, SC - USA

January 2008 to December 2008
Senior year at Winthrop University.
Courses involve the study of the communication professions that support the marketing of products and services to consumers and business organizations, including advertising, public relations, marketing communication, and corporate communication.

Competencies: Gather, organize and process information and data, conduct interviews, write in professional style to a professional level of competence, and produce marketing communication messages and materials in printed, electronic or multimedia form, all while meeting standards of professional ethics.
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ISCOM Degree in Corporate and Branding Communications

ISCOM (French Superior Institute of Communications) - Paris, France

September 2004 to December 2007
ISCOM is the higher institute for communications and advertising in France.
Expertise: both strategic and operational skills. Humanist management, efficiency and collective interest are part of ISCOM's culture.

The first two years are dedicated to common core of teaching. From the 3rd year, I chose a major: Corporate and branding communications (COMAL)
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  • Real globe trotter, travelling is for me very inspiring from a cultural and business point of view.
  • USA (New York, Florida, Carolinas, Tennessee, Mississipi, Louisiana, Nevada, Arizona and California),
  • Europe (Spain, Italy, Germany, Switzerland, Turkey, Czech Rep, Austria, Hungary, United Kingdom, Norway and French Caribbean)
  • Africa (Tunisia)
  • Figure skater - I have a Figure skating initiator certificate in order to teach.
  • Fitness Instructor: Turbo Kick - PiYo Strength - Hip Hop Hustle with the company Powder Blue Production
  • Tennis
  • Ski & Snowboard

Art

  • Mark Rothko is my favorite artist.
  • Pop art (Andy Warhol, Roy Lichtenstein) is extremely inspiring.
  • French food and cultural recipes
  • Piano
  • Guitar