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Samy Guillemin

Business Development & Market Intelligence Lead (Hypercasual)

Samy Guillemin
30 years old
Driving License
Grenoble (38000) France
Professional Status
Employed
Just looking around
About Me
Tech enthusiast highly interested in the entertainment and digital sectors, I am currently working at Ketchapp, the hypercasual mobile-gaming brand of Ubisoft as 3rd Party Coordinator.

Feel free to contact me on Linkedin if you want to get in touch :)
Resume created on DoYouBuzz
  • Business Development: identify & convince talented developers to partner with Ketchapp
  • Market Analysis & Edito: analyse, understand & anticipate the hypercasual market’s trends
  • B2B UX & Branding: improve Ketchapp’s appeal towards external developers
  • Management: create & guide Ketchapp's business-developement-team
  • Catalog Strategy: influence live portfolio roadmap in order to maximize store support, acquisition and revenue:
    • Support or initiate sales and promotion across our own communication channel as well as store merchandising.
    • Follow up initiatives with production, monetization and marketing teams, international subsidiaries and partners
    • Report and analysis on the promotional opportunities.
  • Sales Coordination: synchronize Ubisoft teams (headquarters, subsidiaries, studios) and partners to ensure optimal communication flow:
    • In charge of the pitch creation process for our live portfolio. Follow up with development, marketing and monetization teams to optimize content, KPIs and initiatives as well as their presentation.
    • Formalization and sharing of planning sent to distribution platforms
  • Account Management: identify, evaluate and convert new distribution and partnership opportunities into businesses
Company Description
Ubisoft is composed of over 11,500 talented people located in 28 countries across the globe. With around 85% of its staff devoted to game development, Ubisoft has the 2nd largest in-house creative team in the world.
  • Support the Franchise Managers responsible for the Star Wars, Marvel and Pixar (Cars) universes
  • Prepare the briefs for the production of creative elements.
  • Update key tools for internal teams and our BtoB partners (pitch, marketing assets, newsletters...)
  • Analyse and sum up the FY17 franchised operations
  • Member of Ubisoft Mobile Marketing team working at Ubisoft headquarters.
    In charge of marketing campaigns for the launch of new mobile video games as well as of promoting the existing ones.

    I thus worked on developing marketing plans, creating and updating the promotion materials (on my own & with agencies), dealing with numerous internal & external attendees from various countries, monitoring the different campaigns'performance, establishing an App Store Optimization process, etc
  • Internal & External Agency’s Promotion :
    • Developed the content strategy in partnership with experts
    • Launched external communication campaigns (“Performance. It's not what we do. It's who we are.”, B2B Campaign...)
    • Communicated around the Wasabi Analytics’ acquisition and its marketing impact
  • Events planning : exhibition, internal events
  • Developed marketing materials
    • Monitored all the steps of video projects with our partner agency.
    • Created video projects for both internal and external use
    • Updated printing and digital communication tools (websites, social networks, intranet)
Company Description
Dentsu Aegis Network's Digital Performance Agency
  • Organized media coverage of the event (1st public European event on international relationships with more than 10.000 viewers)
  • Negotiated and signed an over 49.000€ contract with the board of Grenoble Ecole de Management
  • Trained and managed a team of 60 members in order to record and broadcast the recording live of over 100 conferences during 4 full-time days
  • Managed the brand image of the association (community management, artistic direction...)
  • Developed a communication strategy for the next 3 years
  • Created communication materials (video, graphic elements...)
  • Supervised a production team for international live video broadcasts (Festival de Géopolitique de Grenoble)
Company Description
Planètes is the first french student communication association (source : http://www.le-classement.fr/annuaire/ )
  • 2014 - 2015 :
    • Canvassed a partner and communicated with him (Xbox Marketing Manager at Microsoft)
    • Created a communication strategy and graphic elements
  • 2015 - 2016 :
    Managed the team of 10 students in charge of the project with HP
Company Description
A national contest on the theme "social media strategy" between all the French Business Schools on behalf of a company
  • Created the design of timetables for 12 fire hall
  • Analyzed internal logistic issues and recommended a new process mapping
  • Created a communication project for the launch of an APP dedicated to international students based in Switzerland (in partnership with Allianz Worldwide Care).
  • Identified and recommended a list of potential brokerage partners to Antaé in Senegal, South Africa and Kenya.
  • Identified, qualified and recommended a list of potential Swiss clients specialized in oil & gas sector.