Sami Zalila

About Me

I am currently a game producer and formerly chief operating officer of a video game development studio. I have demonstrated a real interest in the entertainment industry and in the management of multidisciplinary teams. Skilled in managing marketing campaigns (performance-driven), project management (focused on efficiency), quality assurance testing, video editing and game design, I believe that skill diversification will allow you to really understand all the stakeholders of a project. I speak fluently 3 languages (Arabic, French and English), I love cooking and I'm seeking new adventures!

Resume created on DoYouBuzz

Experiences

71Games is a new gaming subsidiary of IdeaLump Group specializing in the development of mobile games (Android / iOS) and using Unity 3D as a game engine. As a game producer, I am mainly responsible for the smooth running of the operations to guarantee the delivery of one game per month and the promotion of games on advertising platforms.

MISSIONS
Management of the development team (Unity) and the 2D/3D design team
Set up deadlines, tasks and team management on Hack'n'Plan
Designing UX flow diagrams and graphical layouts on Balsamiq
Sound design on Adobe Audition
Set up and monitoring marketing campaigns on Facebook ads and Google Ads
Track monetization on Unity Ads
Game Design and Level Design
Game quality testing with detailed reporting
Management of the Backend team for the development of the API and web services necessary for the proper functioning of the user management platforms
Game trailers creation of with Adobe Premiere Pro

IdeaLump is a Japanese company specialized in the development of native mobile applications (Android / iOS) and dynamic websites with custom backend (mainly using Cake Php and Laravel framework). As part of the Tunisian subsidiary of the company, I am responsible for the quality of the outputs and the respect of deadlines.

MISSIONS
Testing with daily reporting
Web and Mobile team management on JIRA as well as managing deadlines and team dependencies on GANTT
Management of marketing campaigns with campaigns generating over 100,000 installations
Designing user experience flow diagrams and graphic layouts on Balsamiq
Preparation of test cases before testing sessions using Zephyr for JIRA
Coordination with the Japanese main company on technical choices and optimization of the user experience

DigitalMania is the first video game development company in Tunisia specializing in the development of mobile games (iOS / Android), Facebook games on WebGL and interactive installations (VR mainly on Oculus Rift, HTC Vive and Gear VR). As COO, I was in charge of the management of the different company departments (Production, Commercial, Recruitment, ...).

MISSIONS
Management of the design, Unity development and Backend development teams as well as the management of field deployment teams for customer installations (20 employees in total)
Technical project design at client meetings and internally with head of departments
Prospecting clients at national and international fairs generating more than 50,000€ annually
Set up and track marketing campaigns on Facebook ads and Google Ads
Set up deadlines, manage tasks and teams on Hack'n'Plan and GANTT
Game Design & Level Design
Sound design on Adobe Audition
Designing UX flow diagrams and graphical layouts on Balsamiq
Testing game features and reporting with relevant teams
Creation of game trailers with Adobe Premiere Pro

For the promotion of DigitalMania's game, I was responsible for implementing monetization components as well as user experience streams to optimize the generated revenue.

MISSIONS
Management of the development team (Unity) and the 2D and 3D design team
Game design & level design
Set up deadlines, task and team management on Hack'n'Plan
Set up and track marketing campaigns on several ads platforms
Analysis of data collected on Google Analytics and implementation of action plans for project improvement
Creation of game trailers with Adobe Premiere Pro

As a communication manager, I was in charge of promoting games on advertising platforms, community management and press relations.

MISSIONS
Community Management (Facebook, Instagram, Youtube, ...)
Writing articles of the company blog
Creation of game trailers with Adobe Premiere Pro
Managing the content of the company's website on WordPress
Writing press releases for the promotion of the company and games
Management of corporate promotion events (fairs, seminars, talks, ...)

Enda Inter Arab is the first microfinance institution in Tunisia. Specialized in micro credits, Enda's motto is the financial inclusion of people excludes from the standard financial system. As communication manager, I was in charge of the community management and press relations.

MISSIONS
Community Management
Writing customer testimonials
Organization and management of promotional events
Coordination with external service providers responsible for creating promotional materials

AXELARIS is a Cloud Computing company providing hosting services and Software as a Service products. As Brand Manager, I was responsible for the R&D based on competitive analysis.

MISSIONS
Competitive intelligence of national and international markets to ensure the adaptability of the company's products to the market need
Analysis of web trends to locate niche products
Management of the web department responsible for the development of the company's websites
Management of marketing campaigns
Management and training of customer support teams
Minecraft Server administration on Ubuntu Server
Customer prospection and participation in national and international promotional events of the company

Writing FAQ articles and the contents of the company's website
Graphic content design for the web design team
New Cloud Product Search for Business
Setting up and managing advertising campaigns on Google Adwords
SEO of the company's website
Technical and commercial support of the customers of the company

Education

Skills

Team Lead (Assignment and Task Management, Deadline Management, Troop Motivation)
Scrum (Sprints planification, Daily Scrum, Sprint Review, Sprint retrospective, ...)
Softwares : JIRA, ZPHYR, HacknPlan, GANTT

Advertising platforms: Conception of advertising campaigns, monitoring campaigns performances, action plans implementation
Analytics: Analysis of collected data, implementation of action plans for the optimization of campaigns and / or products
Monetization: Implementation of monetization strategies, monitoring strategies using Analytics software, reporting and implementation of action plans
Creation of promotional materials: Banners, Videos, ... Using Photoshop, and Adobe Premiere Pro
Software : Google Adwords, Facebook Ads, Unity Ads, Supersonic, Tapjoy, Admob, GOogle Analytics, Unity Analytics, Facebook Analytics

Game Design & Level Design : Participation in the design meetings, Creation of the Game Design document (GDD), Game balance, ...
Softwares : Unity 3D, Unreal Engine, Construct2, Fungus for Unity, Balsamiq, Draw.io, HacknPlan
Language : C# (Basic)

Linux (Minecraft Server Adminisatration)
Office Suite (Word, Powerpoint, Excel)
Wordpress (Installation, Configuration, Content Management, ...)
Adobe Suite (Photoshop, Illustrator, Audition, Première Pro, Balsamiq)
Programation Languages : C, C++, C#, HTML, CSS (Basic)

French (Mother Tongue)

Expert
Arabic (Mother Tongue)

Expert
English (Fluent)

Advanced

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GAME PRODUCTER & IT PROJECT MANAGER

GAME PRODUCER

QA LEAD & PROJECT MANAGER

CHIEF OPERATING OFFICIER

PRODUCT MANAGER

COMMUNICATION MANAGER

COMMUNICATION MANAGER

BRAND MANAGER

JUNIOR EDITOR

ISO 9001:2008 Certification

AXELARIS

High School Degree in Experimental Sciences

Lycée El Menzah 9

University Degree in Management

Institut des Hautes Etudes Commerciales (IHEC) Carthage

Project Management

Marketing & Communication

Game Production

Other

Languages