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Salif Osséni

Salif Osséni

Sales Manager

Employed Open to opportunities
Experienced sales manager with an entreprenarial mindset, a strong knowledge on how to win in a BtoBtoC model, my curiosity, my presentations skills, my will as well as my ability to build relationship help me to find way to reach my objectives.

Through various project along my path that I had to handle, I have developed my capacity to lead virtual team. At last, by well using data at my disposal, I put in place automate routine allowing people to focus more on what matter the most and by doing this, give them the opportunity to growth their set of skills.

My mantra ? Under promised, over achieved, learn from failed, enjoyed success.
Resume created on DoYouBuzz
  • Managed Customer : Amazon EU
  • Brands : Belkin - Linksys - WeMo
Detailed Description
  • Team management : 7 peoples
  • Train, coach & develop the team
  • Sales and P&L management
  • Development of Amazon' Sales Out
  • Build plans to generate incremental sales
  • Design on-line strategy and investment plans to maximize ROI on advertising (Display and search campaign)
  • Define activities to maximize end-consumer experience
  • External agencies management
  • Provide to support services (Finance & Planning) monthly value and volume forecast as well as weekly outlook
  • Set up of new distribution model such as Direct Import, 3P model & PICs
  • FY18 Results :
    Gross Sales +19% vs Target / +47% vs n-1
    Net Sales +25% vs Target / +53% vs n-1
    Gross Profit +32% vs Target / +55% vs n-1
  • FY19 Results :
    Gross Sales +4% vs Target / +2% vs n-1
    Net Sales +3% vs Target / +2% vs n-1
    Gross Profit +1% vs Target / flat vs n-1
  • FY20 Results :
    Gross Sales +10% vs Target / +23% vs n-1
    Net Sales +3% vs Target / +21% vs n-1
    Gross Profit on Target / +3% vs n-1
  • Managed Customers : Amazon EU, Cdiscount, Grosbill & Rue du Commerce
  • Brands : Jaybird - Harmony - Logi - Logitech - Logitech G - Ultimate Ears
Detailed Description
  • Animation of a virtual team to insure success within Amazon EU : 10 peoples from finance, logistic, marketing & sales
  • Negotiation of annual sales target, marketing development fund and key KPI
  • Increase market share of new brands
  • Super User of Amazon Marketing Services
  • 2016 Results :
    Gross Sales +11% vs Target / +43% vs n-1
  • 2015 Results :
    Gross Sales +15% vs Target / +70% vs n-1
  • Managed Customers : Amazon France, Cdiscount, Grosbill, LDLC, Materiel.net, Rue du Commerce, Showroomprivé & Vente Privée
  • Brands : Harmony - Logi - Logitech - Logitech G - Ultimate Ears
Detailed Description
  • Creation of value added promotion to avoid channels conflict
  • Participate actively of the launch of Logitech G Brand in France
  • Build Joint Marketing Plan with partners to recruit fans for Logitech G page on Facebook
  • 2014 Results :
    Gross Sales +5% vs Target / +25% vs n-1
  • Managed Customers : Also France, Exertis France, Ingram France Italy & Spain, Tech Data France Italy & Spain
  • Brands : Harmony - Logitech - Ultimate Ears
Detailed Description
  • Implemantation of a common reward back end rebates program for our distributors in order to optimize investments, costs and turnover
  • Management of two Distribution Account Manager
  • Participation of the creation of a new pricing policy
  • Provide Sell In Forecast
  • Support KAMs & Country Managers in the etablishment of Sales Out Forecast
  • Managed Customers : Bouygues Telecom, Cora, Carrefour, Ex&Co, Metro, Office Dépôt, The Phone House, Top Office, Saturn & SFR
  • Brands : Logitech - Labtec
Detailed Description
  • Implementation of In Store Action (SiS, Education on shelves ...)
  • Management of the field sales team dedicated to Saturn (7 persons).
  • Opening of new accounts (TelCo Channel)
  • 2009 Results :
    Gross Sales +20% vs n-1
  • 2008 Results :
    Gross Sales +13% vs n-1
  • Managed Customers : Small & Medium Business
  • Brands : Logitech - Labtec
Detailed Description
  • Build a strategy by area in order to develop and animate a national & regional network of indirect distributors & resellers
  • 2007 Results :
    Gross Sales +11% vs n-1

Field Sales

Maxille Communication
April 2004 to March 2006
  • Stimulate Logitech' sales out at point of sales through training, animations & negotiation of end cap
  • Management of 40 groceries store with the objective to maximise the sales of Casino's product range

Sales Assistant

Ad'oc - Web Agency
January 2002 to June 2002