Sabrina Kolaen
Sports Journalist
Sports Writer
Betiton Sports
Since 2020
Full-time
Ireland
- Content Creation: Produced engaging written content, including previews, reviews, analyses, and feature articles, covering a diverse range of sports events, teams, and players.
- Research: Stayed abreast of the latest sports news, trends, and developments to ensure accurate and timely reporting.
- Multimedia Integration: Incorporated multimedia elements such as images, videos, and infographics to enhance the visual appeal and engagement of the content.
- SEO Optimization: Implemented SEO best practices to maximize content visibility and improve organic search rankings, contributing to increased platform traffic.
- Collaboration: Worked closely with the marketing and content teams to align content strategies with overall business goals, ensuring a cohesive and impactful approach.
- User Engagement: Monitored user feedback and engagement metrics, leveraging insights to refine and optimize content strategies for improved user satisfaction.
- Deadline Management: Adhered to tight deadlines, consistently delivering high-quality content in a timely manner to align with sports events and promotional activities.
Copywiriter
Blue Window
January 2017
to May 2020
- Content Development: Crafted compelling and persuasive copy for a diverse range of digital platforms, including websites, social media, email campaigns, and advertising materials.
- Brand Voice: Developed and maintained consistent brand voices for clients, ensuring messaging aligns with their unique identities and resonates with the target audience.
- Campaign Conceptualization: Collaborated with creative teams to conceptualize and execute effective marketing campaigns, integrating captivating copy with visually appealing elements to drive user engagement.
- Compliance and Regulations: Ensured all copy adheres to industry regulations and compliance standards, staying informed about relevant guidelines to mitigate risks for clients.
- SEO Optimization: Implemented SEO best practices within the copy to enhance online visibility and improve search engine rankings, contributing to increased organic traffic.
- Client Collaboration: Worked closely with clients to understand their objectives, preferences, and key messages, tailoring copy to meet their specific needs and goals.
- Market Research: Conducted thorough market research to stay informed about industry trends, competitor strategies, and emerging opportunities, providing valuable insights for client projects.
- Adaptability: Successfully adapted writing style to suit different brands and target audiences, demonstrating versatility in conveying various tones and messages.
- Deadline Management: Thrived in a fast-paced environment, consistently delivering high-quality, deadline-driven content to meet client requirements.
