Overseeing public relations and KOL management for Nespresso SA under Nestle. Develop and execute strategic PR plans to enhance brand visibility, drive positive media coverage, and boost product awareness
Cultivate and maintain relationships with key media outlets, influencers, and industry stakeholders to secure high-impact media placements and partnerships
Lead the creation and distribution of compelling press releases, media kits, and other PR materials that effectively communicate our brand's story and key messages
Oversee and manage PR events, press conferences, product launches, and other promotional activities to maximize media exposure and brand engagement
Contribute to the development of OBIs and Big Ideas, engagement strategies. Work in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image
Monitor and analyze media coverage, industry trends, and competitor activities to identify opportunities and address potential reputation issues promptly
