Planning and implementing local PR strategies in line with marketing goals for more brand awareness
Responsible for media/influencer relations to promote brands on ZALORA - engaging, cultivating, maintaining and managing influencer and media relationships
Analysing effectiveness of media coverage across all channels
Evaluating opportunities for sponsorship on a regular basis
Managing brands for events or strategic gifting
Managing and executing events for ZALORA - ie, ZALORA Ready for Raya 2016 fashion shows, ZALORA Media Luncheon, Dorothy Perkins x ZALORA Style Heroes event, etc
Company Description
ZALORA is Asia's online fashion destination, boasting over 500 brands consisting of apparel, footwear, sportswear, accessories, and beauty products.
