● Media planning for paid content distribution and paid PR placements - specifically in the beauty + luxury travel industry
Managing assigned markets and responsible for the cost effectiveness of all placements booked and content created.
● Protecting the online reputation of the products by making sure the audience sees positive impact and utility.
● Coordinating with internal team, freelancers, agencies, external talent to support activities, workflow.
● Evaluating queries coming in from team members and PR/Marketing and market managers, PR agencies.
● Building strategies & roadmaps for product launch campaigns in the field of content advertising, paid PR, online reputation management.
● Building execution plans, guiding local market teams, creating reports.
● Tracking, recording performance data evaluation of everything what is done, come up with unified metrics and data collection.
● Review all delivered content before publishing.
● Keeping an eye on digital content media trends globally- specifically related to travel retail and on the assigned market, test new formats and optimising.
Company Description
FOREO is a Swedish beauty tech company which produces facial cleansing brushes, sonic electric toothbrushes, eye massagers, and cleansers for both professional and consumer markets.