CLEO's appointed voice on all matters regarding to beauty.
Produced content for beauty pages, covering topics on make-up, skincare, and hair.
Conceptualized, managed, and produced advertorials for clients. Involved choosing models for shoots, managing clients expectations, drafting layouts, putting together moodboards for make-up and wardrobe.
Attended local and international press events for beauty brands such as Chanel, Laneige, Shiseido, Philosophy, and Sephora.
Arranged and produced photo shoots, and conceptualized editorial content for booklets and editorial buys. Clients included such as Pantene and Laneige.
Arranged and produced photo shoots for editorial spreads. Clients included Panasonic Beauty, L'Oréal, and M.A.C.
Managed annual award programs such as Beauty Hall of Fame, Whitening Awards, Spa Awards, and Top 80 Editor's Beauty Picks. Involved testing and trying hundreds of different products and services, and producing reviews on each.
Tasked to speak at brand workshops and other similar events. Clients included Za, L'Oréal, Olay, and Pantene.
