Roland Cardoza
Sales & Marketing Executive
Irvine (92620) United States (California)
Professional Status
Employed
Available
About Me
Top-performing sales director with an impressive track record of driving record levels of sales, profits and market share. A career marked by highly visible positions at industry leaders and a proven ability to thrive and drive success in dynamic, highly competitive, challenging environments. A dynamic leader who is driven to win!
♦ Contact
Mobile: (949) 306-6138
Email: rolandcardoza@outlook.com
♦ About Me
I am a results-oriented sales leader with a passion for building, coaching and leading high performing sales teams. My ideas motivate individuals to do extraordinary things.
For me, there is nothing better than watching the members of my team advance their careers and surpass their personal goals.
♦ What I Do
For the past 9 years I have held the Director of Sales position at WebMedia, a data-driven, performance marketing agency. I apply my proven skills and experience in sales and marketing to produce measurable results and achieve business objectives.
♦ Who I Help
I help companies stay on top of marketing trends, advising them on how to create and implement robust web strategies that will complement and support business objectives.
In addition, I provide thoughtful leadership, research, and advisory on media strategies to create engaging brand experiences that drive real-world results, not merely aesthetics.
♦ Specialties/Skills
♦ Technology
♦ Contact
Mobile: (949) 306-6138
Email: rolandcardoza@outlook.com
♦ About Me
I am a results-oriented sales leader with a passion for building, coaching and leading high performing sales teams. My ideas motivate individuals to do extraordinary things.
For me, there is nothing better than watching the members of my team advance their careers and surpass their personal goals.
♦ What I Do
For the past 9 years I have held the Director of Sales position at WebMedia, a data-driven, performance marketing agency. I apply my proven skills and experience in sales and marketing to produce measurable results and achieve business objectives.
♦ Who I Help
I help companies stay on top of marketing trends, advising them on how to create and implement robust web strategies that will complement and support business objectives.
In addition, I provide thoughtful leadership, research, and advisory on media strategies to create engaging brand experiences that drive real-world results, not merely aesthetics.
♦ Specialties/Skills
- Team Leadership
- Internal & External Communications
- Develop/Implement Integrated Marketing Plans
- Create, Direct & Manage Online Initiatives
- Presentations & Public Speaking
- Contract Review & Negotiation
- Media Planning & Advertising
- Business Development
- National Account Management
- Relationship Management
- Marketing Programs & Market Research
- Lead Generation/Lead Nurturing
- Recruiting & Developing Sales Teams
- Sales Training, Coaching, Mentoring
♦ Technology
- SalesForce.com
- Marketo RPM
- Magento Enterprise
- Adobe SiteCatalyst
- Google Analytics
- Google AdWords
► Director of Sales
WebMedia Digital Marketing
Since January 2005
Corona
- WebMedia is a full-service agency specializing in online direct marketing, search marketing, user engagement, and online media services.
- Invigorated sales team by defining vision and introducing the strategies, programs, and tools to achieve it. Fully accountable for revenue performance and management of sales, marketing, and client service.
► Director of Sales & Marketing
WebMedia Digital Marketing
January 2005
to January 2010
Corona
- Recruited to transform the marketing vision and sales strategy by re-branding the firm from a print advertising company to a leader in the rapidly evolving digital marketing and Internet advertising sector.
- Doubled sales growth in 3 years, from $13M to $27M. Built a contract portfolio of big-box and franchise clientele (Home Depot, Best Buy, Sprint, ATT, Time Warner, Pizza Hut, and Papa John's Pizza).
- Spearheaded integration of SalesForce CRM, Marketo RPM and Adobe SiteCatalyst; improved sales productivity, account management and customer satisfaction.
- Implemented a proposal generation/management system which reduced proposal creation time by 37% over a 2 year period, driving quality into the proposal process.
► Assistant Director of Admissions
Keller Graduate School of Management
2004
Irvine
United States - California
- Brought on board to re-energize recruiting process at the Irvine Campus for one of the largest private graduate management schools in the United States targeting working adults.
- Provided leadership and rapidly developed deep, broad networks within the corporate and educational communities,speaking publicly to groups on and off campus.
- Launched a corporate outreach, marketing graduate degree programs to 300+ technology companies within Orange County, many offering tuition reimbursement to employees.
► Sales & Marketing Manager
Steven Group - Microsoft Great Plains Software
2001
to 2003
La Palma
United States - California
- Hired to develop and implement the company's go-to-market strategy, based on history of stellar achievements in a sales/sales leadership role. A key player in positioning the company for acquisition by Microsoft, as one of the Top-5 VAR's of Microsoft products: MS Great Plains, MS Dynamics and MS Enterprise Software.
- Built team of 10 sales representatives through effective training, coaching, and mentoring
- Achieved 10% year-over-year sales growth. Created joint regional/national selling initiatives
► Regional Sales Manager
Security-Link Inc. from Ameritech
1997
to 2001
Irvine
- Recruited to rebuild sales team in the Southern California region after the acquisition of National Guardian Security. Worked side-by-side with sales reps coaching/empowering them, defining individual goals and creating success plans.
- Grew revenues 20% annually in an increasingly competitive/price-sensitive market
- 2-Time winner - RSM of the Year Award (1998-1999)
- Electronic Security | Intrusion Detection | Fire Alarm | Life Safety | Access Control | CCTV | IP Video | Video Analytics | Video Surveillance
► Sales Manager
API Security Systems
1994
to 1997
Brea
United States - California
- Took lead in establishing the retail sales division by successfully negotiating corporate and franchise contracts resulting in 270 "New" locations:
- The Coffee Bean & Tea Leaf - Corporate Office + 45 locations
- Sizzlers Restaurants - Corporate Offices + 85 locations
- Tacos Mexico - Corporate office + 63 locations
- Red Lobster Restaurants + 11 locations
- Subway Sandwiches + 52 locations
- All Star Glass +14 locations
- API Security Awards
1 - Overall Sales from CCTV, 1995
1 - Overall Sales from Competitive Business Takeovers, 1995
1 - New Alarm Sales with the Highest Total Contract Value, 1995, 1996
- Electronic Security | Intrusion Detection | Fire Alarm | Life Safety | Access Control | CCTV | IP Video | Video Analytics | Video Surveillance
► Master of Business Administration (MBA)
Keller Graduate School of Management
September 2004
to June 2007
Marketing / eCommerce
Technical Management
Computer Networking Systems
- Salesforce.com
- Leadership
- Lead Generation
- Strategy
- Sales
- Marketing
- Competitive Analysis
- Digital Marketing
- Direct Marketing
- Online Marketing
- Sales Process
- CRM
- Marketing Strategy
- Business Development
- E-commerce
- B2B Marketing
- B2B
- Product Marketing
- Team Leadership
- Recruiting
- Contract Negotiation
- Budgets
- Social Media Marketing
- Strategic Partnerships
- SEM
- Management
- Marketing Management
- Market Planning
- Sales Management
- Strategic Planning
- Training
- Business Strategy
- Account Management
- Selling
- Sales Presentations
- Cold Calling
- Mobile Devices
- Direct Sales
- Start-ups
- Retail
- Product Management
- SaaS
- Google Analytics
- Online Advertising
- Email Marketing
- Forecasting
- Mobile Marketing
- Sales Operations
- Social Networking
- Customer Retention
