Develop strategies and digital marketing program to achieve reach and engagement goals across social platforms and websites, including, but not limited to: Facebook, Instagram, Twitter, LinkedIn
Plan advertising and promotional campaigns include digital, print, radio and outdoor to drive ticket sales and create awareness
Generate engaging social media content
Monitor site traffic and analytics across all digital platforms
Create and manage all email campaigns
Develop and implement paid digital advertising campaigns across a variety of channels
Provide reports of the effectiveness of all advertising campaigns
Assist with creating strategies to increase fan experience through analytical research and building fan profiles
Develop new ways to generate ticket sales and improve ROI through digital channels
Analyze sales and generate leads through Google
Develop marketing plans and strategies for upcoming events
Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
Coordinate marketing efforts between promoters, artist management and local media
Handles sensitive/confidential information appropriately