Main objectives were to increase BAT’s brand mix and drive to increase market share by at least 1pp in Guadeloupe and Martinique Markets. Provide support in the effective area management to deliver insights for the company by doing a TM&D assessment.
Marketing Trade Analysis leading in a strategic marketing plan, that helped raise 2% market share and increase by 3% sales volume
Support the Trade marketing Representatives team, distributors, Independent resellers and retailers in a business to business relationship development
Do a Trade marketing Universe which consists in evaluating the marketing presence and deployment of the TM&D in terms of marketing communication and marketing dispensers in all the outlets in a definite end markets.
Sales and Key performance indicators reports, and Store Visit reports
Ensure that strategies and actions plans from the head office were implemented
Increase relationships with our distributors and retailers
Horizontally and vertically broadcast information
Managing 6 Trade marketing Representatives (TMR)
Assess Numeric distribution and out of stock situation (600 outlets)
Setting up trade incentives with 150 retailers in Guadeloupe
Refine, Coordinate and Implement Merchandising coverage into 600 outlets
Organisation of the Christmas Gala, gathering 250 key retailers
