Expériences — Robin Darblade Pounit

Resume created on DoYouBuzz

Experiences

Mise en place d’une stratégie marketing et merchandising dans 31 points de ventes:
-Suivi opérationnel des opérations marketing
-Création et mise en place d’un parc écrans
-Gestion site web (Magento)
-Suivi des besoins signalétique groupe
-Mise en place de partenaires marques & évènements
Développement présence RS:-Facebook, Insta, YouTube-Création concept store Quinze.bis
Bilan / Réussite : 5K followers sur FB150 évènements au Quinze.bis (dédicaces/ showcases/ateliers) +12% trafic magasin
Skills:
· Business Management
· Organization Skills
· Business Consulting
· Merchandising · Social Media
· Event Management
· Change Management
· Retail Marketing
· E-Commerce

Develop strategies and digital marketing program to achieve reach and engagement goals across social platforms and websites, including, but not limited to: Facebook, Instagram, Twitter, LinkedIn
Plan advertising and promotional campaigns include digital, print, radio and outdoor to drive ticket sales and create awareness
Generate engaging social media content
Monitor site traffic and analytics across all digital platforms
Create and manage all email campaigns
Develop and implement paid digital advertising campaigns across a variety of channels
Provide reports of the effectiveness of all advertising campaigns
Assist with creating strategies to increase fan experience through analytical research and building fan profiles
Develop new ways to generate ticket sales and improve ROI through digital channels
Analyze sales and generate leads through Google
Develop marketing plans and strategies for upcoming events
Implement marketing plans including creation of advertising materials, media buying, promotions, grassroots, interactive efforts and public relations for events
Coordinate marketing efforts between promoters, artist management and local media
Handles sensitive/confidential information appropriately

Experience working with leadership team to build and operate digital marketing campaigns across Mobile, Web and other digital channels. Demonstrated thought leadership of digital strategy from concept, design, to implementation
Create and design of Website
Website management and Creation from open-source content management system Wix, Wordpress...
Experience working with leadership team to build and operate digital marketing campaigns across Mobile, Web and other digital channels. Demonstrated thought leadership of digital strategy from concept, design, to implementation Create and design of Website Website management and Creation from open-source content management system Wix, Wordpress...

Digital marketing Communication Elaboration and Set Up Communicate with clients about their needs, products, business goals and desires to create a profile to use when creating campaigns Manage Google Adwords campaigns (150K/mths)
Optimize marketing campaigns for the best performance based on analytics reports
Assign taks to team members and monitor deadlines/stay on budget
Social media Optimisation Digital marketing Communication Elaboration and Set Up Communicate with clients about their needs, products, business goals and desires to create a profile to use when creating campaigns Manage Google Adwords campaigns (150K/mths) Optimize marketing campaigns for the best performance based on analytics reports Assign taks to team members and monitor deadlines/stay on budget Social media Optimisation

British American Tobacco

June 2011 to December 2013

Full-time

San José

Costa Rica

Main objectives were to increase BAT’s brand mix and drive to increase market share by at least 1pp in Guadeloupe and Martinique Markets. Provide support in the effective area management to deliver insights for the company by doing a TM&D assessment.
Marketing Trade Analysis leading in a strategic marketing plan, that helped raise 2% market share and increase by 3% sales volume
Support the Trade marketing Representatives team, distributors, Independent resellers and retailers in a business to business relationship development
Do a Trade marketing Universe which consists in evaluating the marketing presence and deployment of the TM&D in terms of marketing communication and marketing dispensers in all the outlets in a definite end markets.
Sales and Key performance indicators reports, and Store Visit reports
Ensure that strategies and actions plans from the head office were implemented
Increase relationships with our distributors and retailers
Horizontally and vertically broadcast information
Managing 6 Trade marketing Representatives (TMR)
Assess Numeric distribution and out of stock situation (600 outlets)
Setting up trade incentives with 150 retailers in Guadeloupe
Refine, Coordinate and Implement Merchandising coverage into 600 outlets
Organisation of the Christmas Gala, gathering 250 key retailers

Gibert Joseph - French National Bookshoop

May 2009 to September 2009

Full-time

Paris

France

Robin Darblade Pounit