Robert Grey
Global Professional
Marketing Strategy
Global Strategy
Leadership
Asia - Pacific
Biotechnology
35 years old
Seongnam (13494) South Korea
Employed
Available
I am a proven global leader with diverse international experience striving to work in innovative companies which have an impact on people's lives and support positive change.
I have been working in the Asia-Pacific region since 2011 in the pharmaceutical, biotechnology, cleantech, and AI/AR industries. I recently completed an MBA concentration in global strategy from Korea University and my CEMS Masters in International Management.
I am always looking for opportunities that will utilize my diverse background, cultural fluency, and language skills as well as challenge my interest and education in strategy development and implementation.
I have been working in the Asia-Pacific region since 2011 in the pharmaceutical, biotechnology, cleantech, and AI/AR industries. I recently completed an MBA concentration in global strategy from Korea University and my CEMS Masters in International Management.
I am always looking for opportunities that will utilize my diverse background, cultural fluency, and language skills as well as challenge my interest and education in strategy development and implementation.
Product Owner - FireScout
Alchera Inc.
Since April 2019
Full-time
Seongnam
South Korea
- Manage the strategic marketing team covering product development, branding and communications, go-to-market strategy, and business development.
- Lead overseas expansion to the Americas and APEC regions. Successfully acquired first overseas customers in the US and Japan.
- Developed a clear go-to-market strategy including industry vertical focus segmenting and targeting, pivoting to the utilities and oil & gas industries.
- Developed two new technology product brands to effectively communicate to respective industry target customers.
- Accepted into and graduated from Plug and Play Tech Center's International program, Energy & Sustainability Batch 5, and The Plug and Play Houston Batch 1 accelerator programs for business development and expansion.
Global Marketing Manager
BLH Aqua Technology Inc.
July 2017
to April 2019
Seongnam
South Korea
- Wear the many hats required of an international representative in a high-growth startup.
- Oversee all international expansion efforts and developed a strategic framework to enter the US market.
- Completed various accelerator programs including Plug and Play Indonesia (Batch 3) & Silicon Valley (International).
- Slush Singapore 2017 pitch competition Grand Prize winner. Startup World Cup 2018 finalist.
Global Business Development
CJ CheilJedang
January 2018
to April 2018
- Performed business strategy development for CJ's Specialty Global Business Team as part of the hiring process.
- Researched and analyzed the global alternative proteins market and global insect market for new product development and investment.
- Prepared an in-depth report detailing the market demand for insect meal, oil, chitin, and bio-fertilizer with a specific focus on EU, US, and APAC regulations and existing competitors.
- Reported findings to the Specialty Global Business Team directors.
- Offered full-time employment upon conclusion of the report.
General Manager Thailand
Beike Biotechnology Co., Ltd.
September 2015
to July 2017
Bangkok
Thailand
- Implemented global strategy at the local level through communication with headquarters.
- Managed and trained all Bangkok-based staff including support and sales personnel consisting of over 10 nationalities.
- Maintained and secured B2B contracts and relationships with new and existing clients during times of high competition.
- Sales volume increased 15% under my management.
- Promoted from international marketing manager after 1 year, 8 months.
Student Consultant - CEMS International Business Project
Novo Nordisk
January 2017
to June 2017
Student Project
Copenhagen
Denmark
- Worked within a diverse international team of 4 students to create a successful strategy recommendation for the Diabetes Finished Products division utilizing primary, secondary, and academic research to identify the as-is situation and industry trends.
- Identified the strategic vision of the project, the must-win battles, and created a roadmap to reach the vision.
- Presented the findings and strategic recommendation to a board of stakeholders and VPs in Novo Nordisk along with a detailed management report.
- Addressed the communication and coordination challenges relating to the varying time zones, languages, and cultural backgrounds of the project.
International Marketing Manager
Beike Biotechnology Co., Ltd.
January 2014
to September 2015
Shenzhen
China
- Designed and implemented a global marketing strategy including branding and online advertising.
- Managed all search engine optimization (SEO) and social media channels to strengthen content marketing strategies.
- Oversaw cost-per-click (CPC) campaigns utilizing Google Adwords, Youtube, and Facebook advertising platforms.
- Increased website traffic 50% over the first year and social media followers tripled organically over 2 years.
Global Master of Business Administration (MBA)
Korea University Business School
September 2016
to August 2017
Korea University is Korea's #1 ranked business school, located in Seoul, South Korea. While at KUBS, I have served as the international representative for my program, achieved high academic honors, and will graduate with a concentration in global strategy.
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Served as the CEMS Student Board Representative for Korea University on the Corporate Partners team - helping to organize the CEMS Startup Challenge. During my CEMS business project, I worked as a student consultant for Novo Nordisk, creating a strategic plan for the Diabetes Finished Products division.
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Bachelor's of Business Administration - Marketing
California State University - San Bernardino
September 2008
to June 2011
While at CSUSB I held numerous leadership positions in extracurricular student organizations while performing duties as a research assistant to Professor Haakon Brown.
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Cross-cultural Management
Expert
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Leadership
Expert
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Marketing Strategy Development
Advanced
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Account Management
Advanced
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Sales Team Management
Good
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Search Engine Marketing (SEM)
Expert
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Search Engine Optimization (SEO)
Expert
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Content Marketing Strategy
Expert
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Facebook Business Manager
Advanced
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Google Adwords (CPC)
Good
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Branding and Identity
Advanced
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Microsoft Office Suite
Expert
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CRM (Insightly, Trello)
Expert
-
Wordpress
Advanced
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Adobe Creative Suite
Good
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English: Native
Expert
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Korean: B1
Intermediate
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Danish: A2
Notions
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Mandarin: A1
Notions
