Rihab Zarrai Touss

About Me

To pursue a career in communication where I will be able to apply my strong knowledge of the industry and my ability to combine creativity with efficiency to achieve performance-based strategic and innovative solutions for the company and its clients.

J'aimerais obtenir un emploi où je mettrai à profit mes connaissances en communication , en management ainsi que ma capacité à allier créativité et efficacité grâce à mon esprit ouvert et à mon sens aigu de la synthèse. Mes aptitudes à raisonner en terme de résultats, à analyser et à visualiser l’ensemble des composantes d’un projet me permettent de concevoir des solutions de communication stratégiques et novatrices afin de répondre aux mieux aux objectifs de l’entreprise et de ses clients.

Experiences

Fund searches
Define annual fundraising goals
Elaborate the fundraising strategy, the annual action plan and the business plan of the department to achieve these objectives.
Define an individual action plan to support fundraising.
Implement the "Fundraising" manual and ensure compliance with procedures in fundraising and brand management.
Define tools and indicators to assess the actions carried out within the department.
Regularly analysis and evaluate these actions.
Implement the "e-Tapestry" CRM database to manage donors, partners, sponsors, children ...
Brand Management
Ensure that partners always communicate in a positive, personal and emotional manner about the Association and the partnership with us.
Develop communication strategy and communication plan
Follow with a specialized office a qualitative and quantitative study of the positioning and perception of the SOS brand.
Complete redesign and configuration of the SOSVE.TN site (using word press CMS);
Launching a Natural referencing campaign for the web site ( a total success);
Implementation of an on-line donation module at the website level with the GPG check out partner.
Preparation of a digital editorial strategy
Community management of the association’s social media.
Management of a sponsored digital communication ( Facebook and google sponsored campaigns)
Graphic design of all the communication materials of the association
Drafting of the association's semi-annual magazine
Implementation of a monthly newsletter
Management, design and mailing of a direct mail campaign (81000 @)
Emailing campaigns for prospection.
Managing event and street campaigns to raise funds
Put in place tools and indicators to assess the actions taken.
Regularly analysis and evaluate these actions.
 My achievements are visible on this link: https://drive.google.com/open?id=0Byvz9PB-pbHlUGtwSkpTMWExb3M
Human resources
Set up a team for fundraising (selection and recruitment) based on objectives.
Define with each employee an individual action plan.
Supervise and guide employees in achieving their goals.
Supervise employees and evaluate their performance.
Define the training needs of employees and define an individualized training and development plan
Participate in national, regional, continental or international training sessions.
Relations with National / Regional / Continental
Track monthly fundraising results.
Ensure coordination with the financial department for the reporting (taking into account the budget of the DCF in the national budget, monitoring the results, breakdown of receipts, etc.).
Interlocutor of the regional and international offices for all requests related to fundraising
Participate in international meetings and workshops organized by the regional and international offices.

Full support of the SAFIR project.
The SAFIR brand is a range of traditional Mediterranean products recalling the recipes of our grandmothers, with an innovation touch, a modern presentation and an exceptional quality.
Safir is designed for three main markets: USA, Europe and Tunisia.
This range consists of five product families:
O Extra virgin olive oil : Extra virgin olive oil (fruitée, douce and sélection), organic olive oil, flavoured olive oil (orange, lemon, basil),
O The Spreadable (A burst of sunshine to discover) crushed sun-dried tomatoes (nature, with basil, with harissa), black olive tapenade, artichoke spread and houmous.
O Marinades (recipes to excite your taste buds): Pickled sun-dried tomatoes, quarter artichoke heart;
O Olives (Fun, Freshness and Flavour are there) : Broken green olives with lemon, broken green olives with harissa, Sehli olives with rosemary;
O Tunisian specialities (Bring the sun to your plate) : Harissa, Lemon confit and traditional Salad Mechouia ;
Preparation of the marketing plan ;
Preparation of the Media and non-Media plan and digital communication plan ;
Definition of the graphic chart: Working in conjunction with an advertising agency to prepare the logo of the range and the different labels (labels are customized according to the product family and product reference).
Research work on the elements that have to be present (legally) on the labels.
Preparation of a complete set of specifications for the development of Safir food’s website (writing the editorial content, graphic chart and desired layout ...). http://www.safir.tn
Creating social networking pages related to the brand.
Preparation of a catalog for the Safir brand
Directing shooting sessions and product sessions staged with Safir product and culinary preparation made of Safir products.
Directing the filming of a video showing the Group and its activities as well as the mill.
https://youtu.be/QwhaIZ11Akw
Research work and preparation of documents presenting Carob Syrup and Dates Syrup.
 My achievements are visible on this link: https://drive.google.com/open?id=0Byvz9PB-pbHlRlIwU3daNFVKVk0
This range consists of five product families:
o Extra virgin olive oil : Extra virgin olive oil (fruitée, douce and sélection), organic olive oil, flavored olive oil (orange, lemon, basil),
o The Spreadable (A burst of sunshine to discover) crushed sun-dried tomatoes (nature, with basil, with harissa), black olive tapenade, artichoke spread and houmous.
o Marinades (recipes to excite your taste buds): Pickled sun-dried tomatoes, quarter artichoke heart;
o Olives (Fun, Freshness and Flavor are there) : Broken green olives with lemon, broken green olives with harissa, Sehli olives with rosemary;
o Tunisian specialities (Bring the sun to your plate) : Harissa, Lemon confit and traditional Salad Mechouia ;
Preparation of the marketing plan ;
Preparation of the Media and non-Media plan ;
Definition of the graphic chart: Working in conjunction with an advertising agency to prepare the logo of the range and the different labels (labels are customized according to the product family and product reference).
Research work on the elements that have to be present (legally) on the labels.
Preparation of a complete set of specifications for the development of website Safir foods (writing the editorial content, graphic chart and desired layout ...).
Creating social networking pages related to the brand.
Preparation of a catalog for the Safir range.
Directing shooting sessions and product sessions staged with Safir product and culinary preparation made of Safir products.
Directing the filming of a video showing the Group and its activities as well as the mill.
Research work and preparation of documents presenting Carob Syrup and Dates Syrup.

Market Research in Tunisia, Morocco and Algeria and analysis of the the company's projects positioning;
Preparation of the economic and pricing model for agencies in the 3 countries;
Preparation of the media and non-media plans for agencies in the 3 countries;
Manage service providers related to Marketing and Communication like agencies and designers.
Develop strategies and action plans to achieve the objectives established in accordance with the set deadlines;
Exploit HR knowledge to enrich the text of the website (Drupal CMS) and social networks.
 My achievements are visible on this link: https://drive.google.com/open?id=0Byvz9PB-pbHlcllWNnNmWDIwUDA
Harnessing HR knowledge to enrich the text of the website and social networks.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

Marketing & communication director for the African Area

Syrse Technologies

January 2012 to August 2012

Full-time

Ariana

Tunisia

marketing manager of the African subsidiaries:
OMOA IVORY COAST
OMOA BURKINA FASO
OMOA TOGO
OMOA NIGER
OMOA BENIN
OMOA CAMEROON
OMOA RCA
OMOA CONGO
OMOA CHAD
OMOA DRC
OMOA ANGOLA
SYRSE TECHNOLOGIES: the Maghreb
Setting up the Group’s Websites.
Editorial content of the Group’s websites
Site optimization and SEO
Preparation of brochures, flyers ...
Preparation of tools and events to exhibitions and conferences involving the Group (stands, negotiation with supplier: printers, advertising agencies ...)
Preparation of PowerPoint presentations of the Group’s products for commercial service.
Processing and responding to tenders of interest to the Group.
Translation work ENG / FRENCH ...

Implement the new “Publish Market” project which consists on a cross-channel platform:
Emailing campaign, sms campaign, fax, direct mail, push voice, web phone, web call back and chat.
functional and ergonomic specifications for each module
Ergonomic and functional audit of the platform
preparation of the business strategy and the commercial offer.
Writing sales brochures.
Setting up the company’s website on Joomla
Layout of the various interfaces of the site for the web designer;
Editorial content of the website.
Website web mastering;
Management of a team of two sales representatives, a webdesigner, an integrator and a developer;
Ensure the management and operational monitoring of the project with the various stakeholders and IT teams;
Configuration of video training tutorials demos.
Writing sales pitch.
 My achievements are visible on this link: https://drive.google.com/open?id=0Byvz9PB-pbHlbFJhd1dMVW9UQ2s

Edatis operates since 2000 in the field of e-marketing by presenting to the TPE / SMEs solutions in
Saas mode initially dedicated to major accounts. After Xeomail and Xeofolio, platforms dedicated to Email Marketing and Crea Mobile, Edatis launches Xeodata, the BI tool that centralises multi-source data and allows to optimally exploit it through decisional dashboards and marketing actions ROI http://www.edatis.com
Setting email campaigns for customers.
Audit the HTML code of crea to optimize the completion of the campaign.
Configuration, segmentation, optimization of customer databases.
Train customers in "Full Autonomy" mode to the use of the company's Dialog platform.
A follow-up of their activity is also ensured in order to retain them, to accustom them to our tools and to guarantee the optimal results and coaching.
Reporting and activity reports are regularly prepared and sent to clients, allowing them to analysis the performance of their webmarketing actions.
A senior coaching role was attributed to me, to help for integration and training of new recruits.
 My achievements are visible on this link: https://drive.google.com/open?id=0Byvz9PB-pbHlMHVrOXN0R0RJWmc

Manage and coordinate the shipment of spare parts to customers of HP France-guaranteed depending
on availability of stocks and this through the supply chain of HP.

Accounting and tax assistance
Forensics
Project Planning
Ensure proper implementation of accounting and statutory audit
Audit of internal control procedures and implementation of additional procedures in the event of
shortcomings.

Education

Research study : The perceptual and personal determinants of trust in an e-commerce website. (with honors).
ABSTRACT : The objective of this research is to know to what point the certification generates a cognitive chaining in the consumer, and to what extend it leads him to adopt a behavioural approach towards the commercial web site. The results confirm the capacity of the certification to take part in the generation of this cognitive chaining. Indeed, the certification positively influences the perceived quality of the site. These last acts in a significant way on trust in the web site. Lastly, this one leads the consumer significantly to express a behavior of approach towards the site. Moreover, our research tried to check if this cognitive chaining is moderated by the propensity of the consumer to trust. This propensity is a feature of personality. The results confirm the moderating influence of this propensity. However, the direction of this moderation passes from intensification to a reduction. Other research is necessary to more check the direction of this moderating impact. It should be noted that the data-gathering was carried out by experimentation on Internet. A web site was conceived to recruit participants (444), to convey them with the site to be consulted (site with label and site without label) and to manage the two questionnaires before and after navigation. Key words: Label of trust, trust, propensity to trust, perceived quality, intention to buy. http://www.imaginar.org/taller/its2008/264.pdf

Sujet Mémoire de fin d'études : fiscal audit (with honors).

Mathematics

Skills

Français
English
Arabic

Quick adaptable skills
Team oriented
Versatility
Organized and meticulous
Autonomy

MS Office
Joomla
Drupal
Dreamweaver, Html
Very efficient in searching the web
Adobe Suite

Votre navigateur est obsolète !

Digital Communicator and fundraiser

Head of the fundraising and public relations department

Senior Digital communication’s consultant

Marketing and communication Director

Marketing and communication Director

Marketing & communication director for the African Area

Business development director

Account Manager

Logistic coordinator

Accountant

Vélo

Dessin

English Training

AMIDEAST

Third Cycle : Organisations and information systems

ISCAE

Master degree : Accountancy

-ISCAE

Bachelor degree

Wafa

Languages

Qualities

Computers