Rihab Zarrai Touss
Digital Communicator and fundraiser
42 years old
Ghazela (2081) Tunisia
Professional Status
Employed
Open to opportunities
About Me
To pursue a career in communication where I will be able to apply my strong knowledge of the industry and my ability to combine creativity with efficiency to achieve performance-based strategic and innovative solutions for the company and its clients.
J'aimerais obtenir un emploi où je mettrai à profit mes connaissances en communication , en management ainsi que ma capacité à allier créativité et efficacité grâce à mon esprit ouvert et à mon sens aigu de la synthèse. Mes aptitudes à raisonner en terme de résultats, à analyser et à visualiser l’ensemble des composantes d’un projet me permettent de concevoir des solutions de communication stratégiques et novatrices afin de répondre aux mieux aux objectifs de l’entreprise et de ses clients.
J'aimerais obtenir un emploi où je mettrai à profit mes connaissances en communication , en management ainsi que ma capacité à allier créativité et efficacité grâce à mon esprit ouvert et à mon sens aigu de la synthèse. Mes aptitudes à raisonner en terme de résultats, à analyser et à visualiser l’ensemble des composantes d’un projet me permettent de concevoir des solutions de communication stratégiques et novatrices afin de répondre aux mieux aux objectifs de l’entreprise et de ses clients.
Research study : The perceptual and personal determinants of trust in an e-commerce website. (with honors).
ABSTRACT : The objective of this research is to know to what point the certification generates a cognitive chaining in the consumer, and to what extend it leads him to adopt a behavioural approach towards the commercial web site. The results confirm the capacity of the certification to take part in the generation of this cognitive chaining. Indeed, the certification positively influences the perceived quality of the site. These last acts in a significant way on trust in the web site. Lastly, this one leads the consumer significantly to express a behavior of approach towards the site. Moreover, our research tried to check if this cognitive chaining is moderated by the propensity of the consumer to trust. This propensity is a feature of personality. The results confirm the moderating influence of this propensity. However, the direction of this moderation passes from intensification to a reduction. Other research is necessary to more check the direction of this moderating impact. It should be noted that the data-gathering was carried out by experimentation on Internet. A web site was conceived to recruit participants (444), to convey them with the site to be consulted (site with label and site without label) and to manage the two questionnaires before and after navigation. Key words: Label of trust, trust, propensity to trust, perceived quality, intention to buy. http://www.imaginar.org/taller/its2008/264.pdf
ABSTRACT : The objective of this research is to know to what point the certification generates a cognitive chaining in the consumer, and to what extend it leads him to adopt a behavioural approach towards the commercial web site. The results confirm the capacity of the certification to take part in the generation of this cognitive chaining. Indeed, the certification positively influences the perceived quality of the site. These last acts in a significant way on trust in the web site. Lastly, this one leads the consumer significantly to express a behavior of approach towards the site. Moreover, our research tried to check if this cognitive chaining is moderated by the propensity of the consumer to trust. This propensity is a feature of personality. The results confirm the moderating influence of this propensity. However, the direction of this moderation passes from intensification to a reduction. Other research is necessary to more check the direction of this moderating impact. It should be noted that the data-gathering was carried out by experimentation on Internet. A web site was conceived to recruit participants (444), to convey them with the site to be consulted (site with label and site without label) and to manage the two questionnaires before and after navigation. Key words: Label of trust, trust, propensity to trust, perceived quality, intention to buy. http://www.imaginar.org/taller/its2008/264.pdf
Sujet Mémoire de fin d'études : fiscal audit (with honors).