Rihab Zarrai Touss
Digital Communicator and fundraiser
43 years old
Ghazela (2081) Tunisia
Professional Status
Employed
Open to opportunities
About Me
To pursue a career in communication where I will be able to apply my strong knowledge of the industry and my ability to combine creativity with efficiency to achieve performance-based strategic and innovative solutions for the company and its clients.
J'aimerais obtenir un emploi où je mettrai à profit mes connaissances en communication , en management ainsi que ma capacité à allier créativité et efficacité grâce à mon esprit ouvert et à mon sens aigu de la synthèse. Mes aptitudes à raisonner en terme de résultats, à analyser et à visualiser l’ensemble des composantes d’un projet me permettent de concevoir des solutions de communication stratégiques et novatrices afin de répondre aux mieux aux objectifs de l’entreprise et de ses clients.
J'aimerais obtenir un emploi où je mettrai à profit mes connaissances en communication , en management ainsi que ma capacité à allier créativité et efficacité grâce à mon esprit ouvert et à mon sens aigu de la synthèse. Mes aptitudes à raisonner en terme de résultats, à analyser et à visualiser l’ensemble des composantes d’un projet me permettent de concevoir des solutions de communication stratégiques et novatrices afin de répondre aux mieux aux objectifs de l’entreprise et de ses clients.
Marketing and communication Director
HDT
February 2013
to June 2014
Full-time
Tunis
Tunisia
- Full support of the SAFIR project.
The SAFIR brand is a range of traditional Mediterranean products recalling the recipes of our grandmothers, with an innovation touch, a modern presentation and an exceptional quality.
Safir is designed for three main markets: USA, Europe and Tunisia.
This range consists of five product families:
O Extra virgin olive oil : Extra virgin olive oil (fruitée, douce and sélection), organic olive oil, flavoured olive oil (orange, lemon, basil),
O The Spreadable (A burst of sunshine to discover) crushed sun-dried tomatoes (nature, with basil, with harissa), black olive tapenade, artichoke spread and houmous.
O Marinades (recipes to excite your taste buds): Pickled sun-dried tomatoes, quarter artichoke heart;
O Olives (Fun, Freshness and Flavour are there) : Broken green olives with lemon, broken green olives with harissa, Sehli olives with rosemary;
O Tunisian specialities (Bring the sun to your plate) : Harissa, Lemon confit and traditional Salad Mechouia ;
Preparation of the marketing plan ;
Preparation of the Media and non-Media plan and digital communication plan ;
Definition of the graphic chart: Working in conjunction with an advertising agency to prepare the logo of the range and the different labels (labels are customized according to the product family and product reference).
Research work on the elements that have to be present (legally) on the labels.
Preparation of a complete set of specifications for the development of Safir food’s website (writing the editorial content, graphic chart and desired layout ...). http://www.safir.tn
Creating social networking pages related to the brand.
Preparation of a catalog for the Safir brand
Directing shooting sessions and product sessions staged with Safir product and culinary preparation made of Safir products.
Directing the filming of a video showing the Group and its activities as well as the mill.
https://youtu.be/QwhaIZ11Akw
Research work and preparation of documents presenting Carob Syrup and Dates Syrup.
My achievements are visible on this link: https://drive.google.com/open?id=0Byvz9PB-pbHlRlIwU3daNFVKVk0 - This range consists of five product families:
o Extra virgin olive oil : Extra virgin olive oil (fruitée, douce and sélection), organic olive oil, flavored olive oil (orange, lemon, basil),
o The Spreadable (A burst of sunshine to discover) crushed sun-dried tomatoes (nature, with basil, with harissa), black olive tapenade, artichoke spread and houmous.
o Marinades (recipes to excite your taste buds): Pickled sun-dried tomatoes, quarter artichoke heart;
o Olives (Fun, Freshness and Flavor are there) : Broken green olives with lemon, broken green olives with harissa, Sehli olives with rosemary;
o Tunisian specialities (Bring the sun to your plate) : Harissa, Lemon confit and traditional Salad Mechouia ; - Preparation of the marketing plan ;
- Preparation of the Media and non-Media plan ;
- Definition of the graphic chart: Working in conjunction with an advertising agency to prepare the logo of the range and the different labels (labels are customized according to the product family and product reference).
- Research work on the elements that have to be present (legally) on the labels.
- Preparation of a complete set of specifications for the development of website Safir foods (writing the editorial content, graphic chart and desired layout ...).
- Creating social networking pages related to the brand.
- Preparation of a catalog for the Safir range.
- Directing shooting sessions and product sessions staged with Safir product and culinary preparation made of Safir products.
- Directing the filming of a video showing the Group and its activities as well as the mill.
- Research work and preparation of documents presenting Carob Syrup and Dates Syrup.