As a masters student, I have gained subject knowledge from top universities and practical experience in economics and management through internships. Having successfully worked on several business projects in marketing and strategy, I am able to understand and analyse problems and provide plausible solutions. I utilise my free time to travel to new places, cook new dishes and read to empower myself.
Identified and evaluated market trends and environmental demands towards the parcel industry by conducting both desk-research as well as interviewing relevant stakeholders
Concluded business model requirements based on collected data and scrutinize DHL Parcel Germany’s extant product and market position compared to these findings
Derive, present and discuss strategic implications for DHL Parcel Germany
Conducted industry-wide benchmarking to identify best practices & pain-points in the market, developed an effective business model to achieve breakeven
Prepared a 5-year financial project for the recommended business model and evaluated revenue models in line with the value proposition
Supported the implementation of a new platform for internal information exchange by co-building an online information portal and designing newsletters, collaborated with partners to optimize the user experience using SharePoint and Confluence
Monitored progress of content migration across projects, products and services workstreams and compiled weekly reports and presentations
Analyzed trends, evaluated new technologies and platforms in financial services solutions, desk research to recognize pain points and develop strategy to launch projects in South Africa
Launched and managed service marketing activities for DAAD, DWIH and the German Embassy using digital marketing tools and content management system to increase traffic by >60%
Managed content for the DAAD website relaunch project to enhance user experience, integrate regional websites through uniform design
Organized +5 DAAD events and 10 university entrance tests for +500 participants to implement DAAD’s marketing strategy, tracked and analyzed participation and compiled monthly reports for the DAAD India network
Company Description
The DAAD is the world’s largest funding organization for the international exchange of students and researchers. Since it was founded in 1925, around two million scholars in Germany and abroad have received DAAD funding. It is a registered association and its members are German institutions of higher education and student bodies. The DAAD supports the internationalization of German universities, promotes German studies and the German language abroad, assists developing countries in establishing effective universities and advises decision makers on matters of cultural, education and development policy.
Prepared and implemented the international Telecommunication industry customer satisfaction survey in 6 languages
Researched customers, products and potential markets for the Mobile Security and Telecommunication Industry in 8 countries of CEE to implement business expansion strategies
Company Description
With over 160 years of experience, G+D is actively helping shape one of the most important trends of the future: security. The long-established technology group creates confidence in global payment transactions, modern communication, digital identities, and data security, by providing innovative products and solutions.
