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Richard Magennis

Manchester, United Kingdom

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Professional Status
Employed
Open to opportunities
About Me
• Around 15 years of experience developing long-lasting business partnerships to facilitate growth in industries such as international education, manufacturing, renewable energy, edtech and mining.
• Well-experienced in managing complex projects and project teams in local, regional and international contexts.
• Passionate for purpose-driven projects which drive forward economic growth whilst incorporating social equity and environmental concerns across all aspects.
• Sociable, flexible, open-minded, friendly, hard-working, proactive and solutions-focused.
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Experiences
  • Development of long-lasting partnerships with industry and business groups – focus on GM frontier sectors: green growth, health innovation, advanced materials and manufacturing and creative and digital (inc. data science/AI).
  • Management of high-value R+D projects to drive innovation in companies and regional economic growth in line with KPI targets
  • Creation, rollout and implementation of university’s B2B engagement, business development and marketing strategy
  • Recruitment, management and growth of the Business Development and B2B Marketing Team (3 direct reports)
  • Consulting with regional companies and providing bespoke solutions via consultancy, CPD and KTPs etc.
  • Increase brand visibility of the industry-facing areas of the university across the Greater Manchester and beyond.
  • Identification of new tech transfer and research commercialisation opportunities to generate new revenue growth areas
  • Improvement of internal operational processes to encourage cross-team collaboration and reduction of silos
  • Identification of gaps in the market and creation of new business support products and services to satisfy market demand
  • Creation of new commercial opportunities through organisation of events with partners, speaking opportunities and marketing initiatives
  • Integration of key industry-focused funding streams across the GM/UK funding ecosystem into R+D projects.
  • Creation of educational content for all ICCA’s global events (annual congress, regional summits, thought leadership sessions), face-to-face, hybrid and virtual
  • Design of session concepts for all ICCA events, including choice of speakers, outreach and briefing
  • Project management of ICCASkills training courses – content, scaling up project, commercial and marketing strategy – 7 modules
  • LMS Project implementation, design and mapping
  • Leading Education Team together with internal cross-functional projects (globally) and external stakeholders
  • Management of teams for the EMEA and Americas regions
  • Partnership management, business development and retention initiatives across both regions.
  • Development of regional agile strategy for growth and engagement.
  • Direct reporting to the Executive Team and input into organizational direction.
  • See also below
  • Responsible for the management of the EMEA membership team and achieving regional revenue targets for the recruitment of educational and business members.
  • Implementation of the global strategy at a regional level via the creation of virtual and face-to-face outreach and marketing initiatives.
  • Creation and implementation of sub-regional strategies to target different focus countries.
  • Improvement of the UX experience in the virtual platform and increase member engagement in the AACSB network.
  • Participation on cross-functional projects and teams to streamline and improve operational processes.
  • Formulation of initiatives to increase regional client retention rates.
  • C-level networking, participation on panels and attendance at conferences.
  • Fostering of new and development of existing strategic partnerships
  • Management of the Buyer Programme team for the confederation’s B2B youth travel and tourism events
  • Key account management of over 200 cultural exchange, education and youth tourism buyer agencies to ensure conversion and participation across the global B2B events
  • Business development of new markets to develop relationships with new buyers in target sectors and regions
  • Responsible for the buyer membership programme to grow the confederation's internal network
  • Development and implementation of a marketing and sales strategy to continue growing the programme
  • Analysis and monthly reporting of results and buyer data
  • Development and management of the marketing and sales strategy, budget and team operations
  • Responsible for the on-the-ground logistics of the buyer organisations at the global youth tourism events
  • Attendance at B2B networking events and industry conferences
  • Development of regional strategic partnerships and relationships
  • In charge of business development for the South and Central American markets - 150% year-on-year increase in sales
  • Successfully opened up new markets in Bolivia, Peru, Ecuador and Argentina.
  • Ownership of sales pipeline from lead creation to closure for all Bachelor's, MBA and language courses in the LatAm region
  • Partnership management of key companies, education agencies, higher education institutions, schools, government organisations and business associations
  • Leadership of on-the-ground representatives in the markets
  • Participation at education / trade fairs, organisation of information sessions, master classes and business presentations to create and close leads.
  • Development and management of regional marketing and sales strategy for Latin America (annual and long-term).
  • Development and implementation of targeted online marketing strategies
  • Negotiation of numerous study abroad and dual-award programs with key higher education institutions.
  • Project management and liaison with internal departments to create tailor-made education programs for businesses and schools
  • Management of regional budget, costs and agendas for business travel
  • Design, programming, segmentation and analysis of digital marketing campaigns (e-mail, social networks) to create leads at a distance
Company Description
Swiss business school with campuses in Barcelona, Munich, Montreux and Geneva.

Sabbatical year travelling around South America

.
March 2016 to December 2016
  • In charge of all B2B and B2C business development for Australia's education and Edtech sectors in the Latin American and Brazilian markets - A$ 3,000,000 worth of deals closed FY 2015-16
  • On-the-ground negotiation of B2B collaboration agreements and commercial contracts on behalf of key Australian companies and education institutions
  • Management of Junior Business Development Managers
  • Cross-continental project management of business proposals including, budget, business plan and deal pipeline management via the Salesforce CRM system
  • Partnership management of key C-level contacts with multinational companies, education institutions, state scholarship bodies, research organisations and government agencies to foster business opportunities
  • Strategic positioning of Queensland's education sector in the region via online campaigns, sponsorship at key events, identification / creation of branding opportunities, presentations at conferences and sitting on panels.
  • Development and execution of regional sales and marketing strategy (on and offline)
  • Organisation of webinars, information sessions, attendance at networking events, education/trade fairs and conferences to develop the industry sector and promote Queensland's institutions
  • Market research and creation of business reports to inform Australian businesses of the regional economic and political climate
  • Organisation of agendas for outbound and inbound business delegations to develop business opportunities
  • Use of English, Spanish and Portuguese languages skills to create relevant marketing content
Company Description
Autonomous agency for the Government of Queensland, Australia, tasked with increasing trade and investment flows between Queensland and the rest of the globe.
  • Responsible for all the financial and administrative operations and human resources in Trade and Investment Queensland across North and South America
  • Annual budget planning and management across both continents including quarterly reports on actuals vs forecasts
  • Elaboration and management of the annual business plans
  • Project management of international business development projects across areas such a green energy, mining, education and tourism
  • Detailed market research reports and strategies devised for clients looking to enter the Latin American market
  • One-on-one logistic support provided to clients and individuals visiting from Queensland companies
  • Attendance at trade shows to provide on-the-ground support to Queensland companies and to expand the network of business contacts
  • Event management and organisation of internal and external trade events
  • Application of knowledge of various international accounting principles to audit interim and end-of-year financial statements
  • Internal control revisions of processes for top international companies
  • Audit engagements for international clients from industries such as aviation, construction, mining, insurance, real estate and retail
  • Due diligence engagements including one for an important regional airline merger
  • Analysis of financial data from different accounting periods to identify trends, anomalies and areas of financial risk
  • Planning for client visits and management of small engagement teams
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