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Rémi Berland

Account Director - Communication Strategist

41 years old
Driving License
Brussels Belgium
Freelancer Available
I'm currently Account director at DIGITAG, a digital communication agency in Brussels.
My role is to manage our key clients, define their digital strategies and generate upsales.
Resume created on DoYouBuzz

Account Director

DIGITAG
Since October 2016
  • Client management (WABCO, WWF, Nooz, Sibelga, CEFIC, FESE, EFIB...)
  • Team management
  • Sales and bids writing
  • Development of digital communication strategies

Project Manager - Business Developer

Freelancer
November 2014 to October 2016
Full-time
Brussels
Belgium
  • Management of communication projects (online and offline), events, advertising campaigns
  • Development of communication strategies
  • Market analysis and recommendations
  • Budget, planning and project team overall management
  • Bid management and writing
  • ...
  • Management of communication projects, development of strategies, participation in institutional call for tenders (business development).
  • Key projects and clients:

    • European Commission visual identity:
      Management of the creation of the new visual identity for the European Commission and for its different Directorate-Generals (creation of logos, guidelines, analysis & recommendations).

    • ISA progamme communication:
      Management of the contract for the promotion of ISA programme (Interoperability Solutions for European Public Administrations): Definition of communication strategies, participation in events across the EU, production of promotional material, development of communication tools, website management...

    • Medicines online buying campaign:
      Management & development of an awareness campaign on the new EU directive against falsified medicines online buying (communication strategy, cross media campaign).

    • EU Timber Regulation campaign:
      Management & development of an awareness campaign on the new EU Timber Regulation accross the 28 EU Member States (communication strategy, cross media campaign, coordination with all EU Members States).

    • Eco-innovation Action Plan communication:
      Re-vamping of the EcoAP website, creation of an online community platform for Eco-innovation stakeholders and management of the day-to-day online communication.

    • Collaborative research Campaign:
      Definition of a communication concept for EU health and research activities and development of corresponding communication tools.

    • Publications’ Office websites assessment:
      Management of usability tests for the Publications’ Office websites (live or remote) across the EU.

    • Syndicat des Transports d’Île-de-France:
      Management of an accessibility and ergonomic analysis and the re-design of the “Infomobi” website.
  • New business: Participation to proposals to calls for tenders.
  • Project Management - Account Executive:

    • Skoda (Automotive):
      Management & development of communication campaigns and brand communication strategy for the Belgian market.

    • Natura 2000 Promotion (European Commission):
      Management and development of market studies, communication strategy, visual identity and communication toolbox (27 countries - 23 languages).

    • Mutti (FMCG):
      Creation of multi-country campaign (Sweden, France, Austria, Belgium).

    • RTBF (Radio / TV):
      Management of the account Vivacité, development of communication campaigns.

    • Cambio (Car-sharing): Development of an awareness campaign
  • Management of proposals for European Union's calls for tenders / Institutional pitches:

    • Analysis of opportunities, threats and needs;
    • Setting up of teams, networks of experts and partnerships on projects;
    • Desk research and Eurobarometer statistical analysis;
    • Briefing / follow up of strategic planning and creative teams;
    • Coordination of projects.
  • Commercial development:

    • Development of promotional tools, phoning, lobbying, commercial negotiation.
  • Responsible of the implementation of EMAS Easy at the agency (Ecological label)
Learn more
  • Promotion and sales development of trends books through emailing, phoning, organization of trends training session or participation in international professional fairs for companies such as Chanel Beauty, RATP, Morgan, L'Oreal...
Learn more

PMI (Project Management Institute)

MCE (Management Center Europe)

September 2012
Project management: the fundamentals (in compliance with PMI’s regulations) methods and tools (Project management basics / Project definition, execution and closing) People (leading a team / stakeholder management)

MASTER Marketing strategy

ISC, Paris 17e

September 2007 to June 2009
Main courses: Strategic, operational and web Marketing, customer studies, Management, Law...
End of studies thesis on The democratization of Slow Food.

LICENCE AES International Trade

Nanterre Paris X

September 2006 to June 2007
Main courses: Marketing, Economy, International trade and work Law, Psychology, sociology.

Fashion designer, Model Making

ESMOD Paris

September 2003 to June 2006
Woman’s wear degree in design & creation, men’s wear specialisation
  • French: Native language
  • English: Proficient user
  • Spanish: Intermediate user
  • Dutch: Basic user
  • Ability to manage projects with different and international partners.
  • Good knowledge of project management standards and methodologies.
  • Capability of working in an international/ multicultural environment.
  • Rapid self-starting capability.
  • Understanding the needs, objectives and constraints of those in other disciplines and functions.
  • Good team spirit
  • Adaptability to different cultural environments - Have worked in and with various EU countries
  • Strong communication skills gained through my experiences in commercial development
  • Ability to manage projects with different and international partners
  • Management of development of websites and various electronic communication tools.
  • MS Office : WORD, EXCEL, ACCESS, POWERPOINT
  • Adobe PHOTOSHOP, ILLUSTRATOR, INDESIGN - ESMOD Formation
  • Sage (CRM)
  • EuroJob (timesheets and jobs management)
  • Ilife Suite (Imovie...)