Rebecca McIntyre
Marketing Communications Project Manager / Writer
Writing and Editing
Public/Media Relations
Client Management Skills
Financial Communications & Fortune 500 Companies
New York United States (New York)
Professional Status
Employed
Unavailable
About Me
Solutions-driven and persuasive communicator with 7+ years of experience strategizing and executing marketing communications and public/media relations programs.
Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.
Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.
Marketing Communications Business Manager
Reservoir Labs, Inc.
Since October 2013
Full-time
New York
United States - New York
- Manage all marketing communications, public relations and business development initiatives—including events/trade shows, digital and social media, messaging & content development, website and more—for a collegial company specializing in providing technologies and contract R&D services to the computer industry, government and business end users.
Marketing Communications Project Manager/Writer
LV Communications Inc.
April 2011
to October 2013
Full-time
St. Louis
United States - Missouri
- Developed strategic messaging, & managed projects for a consultancy specializing in serving Fortune 500 companies and technology-based market leaders—such as MasterCard and AT&T—with communications solutions that deliver tangible business value.
- Facilitated accomplishment of client objectives via strategic message development & alignment; audience analysis; strategic communications planning; segment-targeted positioning; executive speechwriting/coaching; intranet & social media content development; executive book manuscripts; product/service market launches; & publicity & sales enablement tools creation
- Ensured effective & consistent brand messaging of communications across multiple media platforms
- Devised competitively differentiating social media strategies to extend global reach of online communications
- Wrote/edited multi-channel content for digital/social media, corporate websites/intranets, sales tools, strategic plans, collateral, presentations, promotional materials, e-newsletters, case studies and internal/employee/executive communications
- Researched & developed leadership communications--such as “tweetable” sound bites, talking points, presentations and FAQs--for company-wide initiatives, executive speeches, media interviews, panel discussions & conferences
- Provided messaging and project management for global marketing effort that grew client's $2.6 billion line of business
- Assisted with the creation of sales enablement tools and integrated campaign materials for a large B2B product portfolio, effectively improving consultative selling
- Facilitated the successful rebranding of client’s sales training and internal communications materials
- Collaborated on the redesign of client's intranet to provide sales teams with global access to on-brand collateral
- Implemented brand identity development campaign for a global service provider that strengthened company's position as market leader, grew revenue and increased profitability
Marketing Communications Coordinator
Friedman LLP
November 2009
to April 2011
Full-time
New York
United States - New York
- Directed all internal and external communications initiatives, encompassing PR, media relations, marketing, business development, branding, web, social media, thought leadership, awards and events, for a 325-person global financial services firm.
- Developed strategic and creative concept and copy for all campaigns and materials: press releases, bylined articles, newsletters, proposals, digital content, collateral, and more
- Drafted communications plan for launch of first corporate blog
- Initiated, planned and executed firm's first media relations program: cultivated press relationships; devised and pitched newsworthy story angles; secured media placements and interviews
- Managed content on intranet and website
- Positioned executives as industry visionaries and thought leaders via implementation of executive placement strategies and tactics to include speaking engagements, profiles and OpEds
- Generated increased industry accolades through execution of awards program
- Orchestrated PR/media outreach campaign that increased sales, brand image and awareness of new services
- Helped win new business by developing creative and effective proposals and pitches
- Organized special events, client seminars, trade shows and sponsorships
- Spearheaded campaign that enhanced visibility, generated viable leads and grew website traffic
- Improved efficiency and productivity by streamlining processes and restructuring internal operational procedures
- Grew firm by executing strategic plan for niche practice area that expanded global client base, supported entrance into a new market, boosted market share and built firm’s profile
Senior Marketing Coordinator
Holabird & Root
July 2007
to July 2009
Full-time
Chicago
United States - Illinois
- Implemented marketing communications, public/media relations and business development initiatives for a premier architecture and design firm. Was promoted in less than one year, culminating in oversight of the marketing department.
- Created and produced marketing communications campaigns and materials: wrote original content, coordinated internal teams with external parties and ensured on-time delivery
- Mentored and managed junior staff
- Researched and wrote external and internal communications, including bylined articles, press releases, marketing collateral, case studies and industry award submittals
- Led public and media relations efforts: pitched trade media and secured high-profile article placements
- Managed development of new business proposals and pitches from conception through completion, including editing, proofreading and assisting technical staff with content development
- Coordinated a brand identity development campaign that—based on a beta test of new communications—facilitated the acquisition of the largest commission in firm’s history
- Conducted market research, and collaborated with principals on marketing/business development strategy
- Tracked projects and other business development opportunities
Editor, Writer and Researcher
LV Communications Inc.
January 2005
to July 2007
Full-time
St. Louis
United States - Missouri
- Researched, analyzed and developed messages for strategic corporate marketing communications.
- Crafting compelling messaging that motivates target audiences
- Translating complex financial and technical content into clear business benefits
- Raising brand visibility through targeted media outreach and public relations programs
- Engineering creative solutions to communications challenges
- Securing new business via effective proposals/RFPs and pitches; prospecting; and lead generation initiatives
- Advanced Spanish
- Marketing Strategy
- Content Development
- Technical Writing & Editing
- Financial Communications
- Key Messaging
- Events, Trade Shows
- Generating Media Coverage
- Social/Digital Media
- Thought Leadership
- Branding / Corporate Positioning
- Strategic Counsel
- Core PR Tools and High-Quality Materials Development
- Proposal/Pitch Development & Management
- Direct Mail Campaigns
- Lead Generation Campaigns