Rebecca McIntyre
Marketing Communications Project Manager / Writer
Writing and Editing
Public/Media Relations
Client Management Skills
Financial Communications & Fortune 500 Companies
New York United States (New York)
Professional Status
Employed
Unavailable
About Me
Solutions-driven and persuasive communicator with 7+ years of experience strategizing and executing marketing communications and public/media relations programs.
Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.
Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.
Marketing Communications Project Manager/Writer
LV Communications Inc.
April 2011
to October 2013
Full-time
St. Louis
United States - Missouri
- Developed strategic messaging, & managed projects for a consultancy specializing in serving Fortune 500 companies and technology-based market leaders—such as MasterCard and AT&T—with communications solutions that deliver tangible business value.
- Facilitated accomplishment of client objectives via strategic message development & alignment; audience analysis; strategic communications planning; segment-targeted positioning; executive speechwriting/coaching; intranet & social media content development; executive book manuscripts; product/service market launches; & publicity & sales enablement tools creation
- Ensured effective & consistent brand messaging of communications across multiple media platforms
- Devised competitively differentiating social media strategies to extend global reach of online communications
- Wrote/edited multi-channel content for digital/social media, corporate websites/intranets, sales tools, strategic plans, collateral, presentations, promotional materials, e-newsletters, case studies and internal/employee/executive communications
- Researched & developed leadership communications--such as “tweetable” sound bites, talking points, presentations and FAQs--for company-wide initiatives, executive speeches, media interviews, panel discussions & conferences
- Provided messaging and project management for global marketing effort that grew client's $2.6 billion line of business
- Assisted with the creation of sales enablement tools and integrated campaign materials for a large B2B product portfolio, effectively improving consultative selling
- Facilitated the successful rebranding of client’s sales training and internal communications materials
- Collaborated on the redesign of client's intranet to provide sales teams with global access to on-brand collateral
- Implemented brand identity development campaign for a global service provider that strengthened company's position as market leader, grew revenue and increased profitability