Senior Marketing Coordinator @ Holabird & Root

About Me

Solutions-driven and persuasive communicator with 7+ years of experience strategizing and executing marketing communications and public/media relations programs.

Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.

Experiences

Implemented marketing communications, public/media relations and business development initiatives for a premier architecture and design firm. Was promoted in less than one year, culminating in oversight of the marketing department.
Created and produced marketing communications campaigns and materials: wrote original content, coordinated internal teams with external parties and ensured on-time delivery
Mentored and managed junior staff
Researched and wrote external and internal communications, including bylined articles, press releases, marketing collateral, case studies and industry award submittals
Led public and media relations efforts: pitched trade media and secured high-profile article placements
Managed development of new business proposals and pitches from conception through completion, including editing, proofreading and assisting technical staff with content development
Coordinated a brand identity development campaign that—based on a beta test of new communications—facilitated the acquisition of the largest commission in firm’s history
Conducted market research, and collaborated with principals on marketing/business development strategy
Tracked projects and other business development opportunities

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Rebecca McIntyre

Marketing Communications Project Manager / Writer

Senior Marketing Coordinator