Rebecca McIntyre
Marketing Communications Project Manager / Writer
Writing and Editing
Public/Media Relations
Client Management Skills
Financial Communications & Fortune 500 Companies
New York United States (New York)
Professional Status
Employed
Unavailable
About Me
Solutions-driven and persuasive communicator with 7+ years of experience strategizing and executing marketing communications and public/media relations programs.
Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.
Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.
Marketing Communications Coordinator
Friedman LLP
November 2009
to April 2011
Full-time
New York
United States - New York
- Directed all internal and external communications initiatives, encompassing PR, media relations, marketing, business development, branding, web, social media, thought leadership, awards and events, for a 325-person global financial services firm.
- Developed strategic and creative concept and copy for all campaigns and materials: press releases, bylined articles, newsletters, proposals, digital content, collateral, and more
- Drafted communications plan for launch of first corporate blog
- Initiated, planned and executed firm's first media relations program: cultivated press relationships; devised and pitched newsworthy story angles; secured media placements and interviews
- Managed content on intranet and website
- Positioned executives as industry visionaries and thought leaders via implementation of executive placement strategies and tactics to include speaking engagements, profiles and OpEds
- Generated increased industry accolades through execution of awards program
- Orchestrated PR/media outreach campaign that increased sales, brand image and awareness of new services
- Helped win new business by developing creative and effective proposals and pitches
- Organized special events, client seminars, trade shows and sponsorships
- Spearheaded campaign that enhanced visibility, generated viable leads and grew website traffic
- Improved efficiency and productivity by streamlining processes and restructuring internal operational procedures
- Grew firm by executing strategic plan for niche practice area that expanded global client base, supported entrance into a new market, boosted market share and built firm’s profile