Experience — Rebecca McIntyre

About Me

Solutions-driven and persuasive communicator with 7+ years of experience strategizing and executing marketing communications and public/media relations programs.

Proven record of driving revenue gains and brand awareness for companies spanning a wide range of disciplines, including: financial services; banking; B2B/B2C; corporate; accounting/tax; professional services; technology; telecommunications; architecture/engineering; interior design; and pharmaceuticals, among others.

Experiences

Manage all marketing communications, public relations and business development initiatives—including events/trade shows, digital and social media, messaging & content development, website and more—for a collegial company specializing in providing technologies and contract R&D services to the computer industry, government and business end users.

Developed strategic messaging, & managed projects for a consultancy specializing in serving Fortune 500 companies and technology-based market leaders—such as MasterCard and AT&T—with communications solutions that deliver tangible business value.
Facilitated accomplishment of client objectives via strategic message development & alignment; audience analysis; strategic communications planning; segment-targeted positioning; executive speechwriting/coaching; intranet & social media content development; executive book manuscripts; product/service market launches; & publicity & sales enablement tools creation
Ensured effective & consistent brand messaging of communications across multiple media platforms
Devised competitively differentiating social media strategies to extend global reach of online communications
Wrote/edited multi-channel content for digital/social media, corporate websites/intranets, sales tools, strategic plans, collateral, presentations, promotional materials, e-newsletters, case studies and internal/employee/executive communications
Researched & developed leadership communications--such as “tweetable” sound bites, talking points, presentations and FAQs--for company-wide initiatives, executive speeches, media interviews, panel discussions & conferences
Provided messaging and project management for global marketing effort that grew client's $2.6 billion line of business
Assisted with the creation of sales enablement tools and integrated campaign materials for a large B2B product portfolio, effectively improving consultative selling
Facilitated the successful rebranding of client’s sales training and internal communications materials
Collaborated on the redesign of client's intranet to provide sales teams with global access to on-brand collateral
Implemented brand identity development campaign for a global service provider that strengthened company's position as market leader, grew revenue and increased profitability

Directed all internal and external communications initiatives, encompassing PR, media relations, marketing, business development, branding, web, social media, thought leadership, awards and events, for a 325-person global financial services firm.
Developed strategic and creative concept and copy for all campaigns and materials: press releases, bylined articles, newsletters, proposals, digital content, collateral, and more
Drafted communications plan for launch of first corporate blog
Initiated, planned and executed firm's first media relations program: cultivated press relationships; devised and pitched newsworthy story angles; secured media placements and interviews
Managed content on intranet and website
Positioned executives as industry visionaries and thought leaders via implementation of executive placement strategies and tactics to include speaking engagements, profiles and OpEds
Generated increased industry accolades through execution of awards program
Orchestrated PR/media outreach campaign that increased sales, brand image and awareness of new services
Helped win new business by developing creative and effective proposals and pitches
Organized special events, client seminars, trade shows and sponsorships
Spearheaded campaign that enhanced visibility, generated viable leads and grew website traffic
Improved efficiency and productivity by streamlining processes and restructuring internal operational procedures
Grew firm by executing strategic plan for niche practice area that expanded global client base, supported entrance into a new market, boosted market share and built firm’s profile

Implemented marketing communications, public/media relations and business development initiatives for a premier architecture and design firm. Was promoted in less than one year, culminating in oversight of the marketing department.
Created and produced marketing communications campaigns and materials: wrote original content, coordinated internal teams with external parties and ensured on-time delivery
Mentored and managed junior staff
Researched and wrote external and internal communications, including bylined articles, press releases, marketing collateral, case studies and industry award submittals
Led public and media relations efforts: pitched trade media and secured high-profile article placements
Managed development of new business proposals and pitches from conception through completion, including editing, proofreading and assisting technical staff with content development
Coordinated a brand identity development campaign that—based on a beta test of new communications—facilitated the acquisition of the largest commission in firm’s history
Conducted market research, and collaborated with principals on marketing/business development strategy
Tracked projects and other business development opportunities

Researched, analyzed and developed messages for strategic corporate marketing communications.

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Rebecca McIntyre

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