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Raphaëlle Guyader

Raphaëlle Guyader

Open to opportunities in commercial or marketing functions as from 2019

29 years old
Driving License
France
Intern Open to opportunities
Very mobile, adaptable to changes, persistent and keen on learning new things, I am open to opportunities in the 'Art de vivre' companies in France or abroad as from the beginning of 2019
Resume created on DoYouBuzz
  • Manager of 3 young Mauritians who questioned 300 people in the field based on the qualitative study I created (aim: to understand how to attract young people in the 20/Vin wine and spirits' stores); accurate analysis of results and discussion on actions to be launched with the Marketing direction and a communication agency
  • Mediator during brainstorming sessions with groups of 12 20/Vin stores' sellers each
  • Brand management assistant (PowerPoint presentations for new wines in 20/Vin portfolio; creative revision of 20/Vin price list)
  • Participation to wine tastings with wine brands' representatives (Uva Mira, South Africa and Santa Rita, Chile); participation to a training on wine basis
Company website
  • Management of communication operations:
    • field research and competitive intelligence
    • creative briefings for point-of-sale advertising and participation to shootings
    • POS kits implementation control in stores; reporting on sales representatives' problems
    • creation of satisfaction studies, analysis and synthesis of the answers, oral and written presentation of results to the Marketing managers
  • Data analysis: e-shop and stores KPIs
Company website
  • Updating of a premium leaflet in autonomy
  • Analysis of customers’ satisfaction calls; creation of a synthesis and reporting to the company’s executive committee
  • Support and key interlocutor to the parisian stores’ managers
Company website