Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Manage a cross-skilled team of 35 senior to intermediate paid media and social media experts
Pancanadian media lead
Develop on-going audits and roadmaps to improve paid media, social media and marketing science best practices based on the highest industry standards
Responsible of the in-house media buying project
Build the strategic vision of an in-house media buying and data-driven initiative and oversee its rollout, as well as the evangelization of omnichannel media specialty within the organization
Build a robust ROI framework for the trading desk, insuring its profitability
Responsible of redefining operational and human ressources workflows
