Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Build the strategic vision of an in-house media buying and data-driven initiative and oversee its rollout, as well as the evangelization of omnichannel media specialty within the organization.
Responsible of the in-house media buying project
Build a robust ROI framework for the trading desk, insuring its profitability
Mentor a cross-skilled team of 10 senior to intermediate media experts (programmatic, social, SEM, offline)
Develop on-going audits and roadmaps to improve digital media best practices based on the highest industry standards
Act as strategic advisor by redefining operational and human ressources workflows
