Raphaël Metter-Rothan
Media Director | Lead | Digital marketing and media | Intrapreneur | Marketing transformation ninja
Professional Status
Employed
Open to opportunities
About Me
Solutions-oriented digital marketing & media leader with over 10 years of experience helping brands maximize the impact of their digital marketing bottom line.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Seasoned at working with C-Level executives to ideate and execute digital programs such as in-house media buying.
Catalyst for change, experienced in leading teams towards upskilling in media specialty and embracing innovative work methodologies. Expertise in coaching growing talents in the organization.
Media Director
Desjardins
Since June 2019
- Manage a cross-skilled team of 35 senior to intermediate paid media and social media experts
- Pancanadian media lead
- Develop on-going audits and roadmaps to improve paid media, social media and marketing science best practices based on the highest industry standards
- Responsible of the in-house media buying project
- Build the strategic vision of an in-house media buying and data-driven initiative and oversee its rollout, as well as the evangelization of omnichannel media specialty within the organization
- Build a robust ROI framework for the trading desk, insuring its profitability
- Responsible of redefining operational and human ressources workflows
- Support HR and headhunt of seasoned media talent
Lead, Omnichannel media
Desjardins
Since November 2017
Full-time
Montréal
Canada - Québec
- Build the strategic vision of an in-house media buying and data-driven initiative and oversee its rollout, as well as the evangelization of omnichannel media specialty within the organization.
- Responsible of the in-house media buying project
- Build a robust ROI framework for the trading desk, insuring its profitability
- Mentor a cross-skilled team of 10 senior to intermediate media experts (programmatic, social, SEM, offline)
- Develop on-going audits and roadmaps to improve digital media best practices based on the highest industry standards
- Act as strategic advisor by redefining operational and human ressources workflows
- Support HR and headhunt of seasoned media talent
Senior digital media strategist
Desjardins
February 2017
to November 2017
Full-time
Montréal
Canada - Québec
- Created a robust business plan of an in-house media buying department within the marketing line of business and oversaw its execution.
- Lead digital media audits
- Built and pitched internalization business plan to C-Level executives
- Created the in-house trading desk team
- Defined & implemented the marketing technology architecture
- Developed the media digital training program
- Acted as strategic advisor by redefining operational and human ressources workflows
- Support HR and headhunt of seasoned media talent
Director of Business Development & Digital marketing Strategist
Black Angus Inc, a programmatic media agency
November 2014
to December 2016
Full-time
Montréal
Canada - Québec
- In charge of setting up and developing the brand new french company Black Angus in North America
- Ecommerce strategy development and implementation
Upgrading professional expertise & Professional project
/
July 2014
to November 2014
Montpellier
France
- Upgrading professional expertise
- Intensive « English Business » training (from july to december). BULATS Certification, Cambridge University, level CEFR - C1.
- Self e-learning: focus on e-marketing & brand strategy
Project – Developing a professional project
- Step 1 : Active work exploration and visa application in order to relocate to Canada
- Step 2 : In charge of setting up the brand new french company Black Angus in North America - mission surrounding various market analysis, prospection basis -
- Intensive « English Business » training (from july to december). BULATS Certification, Cambridge University, level CEFR - C1.
Brand Strategist and Operations Director
Sens Inédit, a national advertising and communication agency. France
January 2011
to July 2014
Full-time
Montpellier
France
- Member of the executive board. Contributing to the firm's strategic decisions
- Management and development of all customer portfolios. Profit margin: €4-5 million pa
- Communication strategy development and implementation
- Management, supervision and coordination of a team of six
- Built an efficient professional relationship with the creative team
- Project coordination and follow-up
- Creating new project management processes
- Answering customer requests
Account Director
Publicis, an international advertising and communication group. France
March 2007
to January 2011
Full-time
Strasbourg
France
- Management of corporate accounts. Profit margin: €600K pa
- Communication strategy development and implementation
- Answering customer requests
- Invoicing
Assistant Account Manager
Reymann communication, a regional advertising and communication agency. France
September 2007
to January 2008
Full-time
Strasbourg
France
- Answering customer requests
- In charge of customer and supplier relations
Others jobs
Different firms
June 2002
to August 2007
Full-time
France
France
- Training-course :
> Servitec : sales and communication team, 2005-2006 - http://www.servitec-sa.com/eng
> Plakar Concept, 2004-2005 : sales team - http://www.plakar.fr
Others jobs :
> receptionist in an hotel
> retail sales assistant in a sports shop
> project manager to promote a new software
> barman
> building worker
> delivery man
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Digital media
Advanced
-
Marketing transformation
Advanced
-
Programmatic media buying
Advanced
-
Data driven marketing
Advanced
-
Digital talent recruitment
Advanced
-
Change management
Advanced
-
Digital marketing and media advocacy
Advanced
-
Team management
Advanced
-
Agency (advertising/media) and brand experience
Advanced
-
Go to market strategies
Advanced
- Proven leadership skills
- Expert in advising and guiding customers about brand and advertising strategies
- Excellent decision making skills
- Resourceful
- Ability to reinforce team-spirit
- Good at working in a team
- Well-organized
- Work well under pressure
- Adaptable
- Excellent communication skills
-
French : mother tongue
Expert
-
English : good working knowledge
BULATS test, University of Cambridge, CEFR level : C1Advanced
-
German : basic
Notions
- Pack Office
- Photoshop, Illustrator, Indesign
BA Degree in Advertising and Communication
Robert Schuman University - Strasbourg, France
September 2006
to June 2007
Equivalence : Bachelor
French : Licence Professionnelle Activités et Techniques de Communication, mention Métiers de la Publicité
- Strategy, marketing and business management
- Team and project management
- Advertising and communication strategies
- Market analysis and market studies
French : Licence Professionnelle Activités et Techniques de Communication, mention Métiers de la Publicité
Higher National Diploma in Sales and Customer Relations
Chamber of Commerce – Strasbourg, France
September 2004
to June 2006
Equivalence : DEC
French : BTS Négociation et Relation Client
- Economy, law and business management
- Sales techniques and communication
- Marketing
French : BTS Négociation et Relation Client
- Multi-project management and processes
- Cross disciplinary management and communication
