Project Manager on two digital innovation pilots at the London Pleasure Store. Supervised operations and completed a report to my manager analyzing results and evaluating whether to replicate these innovations across the whole brand
Managed the Asset Bank, creating a process to systematize the upload of assets to save time and increase accuracy which I aligned with the team. Organised a training session for the whole Magnum team to show how useful the platform was and encourage it’s use. This was one of the CEO’s key prerogatives and I received great feedback
Carried out market research and competitor analysis on the chocolate industry, synthetized main points and presented them to my manager. Offered insights into potential strategies for Magnum’s chocolate products and received excellent feedback
Carried out market research and competitor analysis on the chocolate industry, synthesized main points and presented them to my manager. Offered insights into potential strategies for Magnum’s chocolate products and received excellent feedback
Updated Magnum’s social influencer strategy to retain the brand’s competitive advantage in that area
Worked in the marketing department of a company that owns 3000 bakeries in Germany
Headed a marketing project, analyzing the results of a customer survey. Delivered an improvement plan to my manager which was implemented across the brand
Authored articles about the grand opening of a gourmet bakery in Frankfurt as part of the company's recent diversification strategy and experienced first-hand how a firm launches a new strategy, radically different from its core business
Operated in the press department; writing a press revue for the Consul every morning and a weekly press report for the French embassy in Berlin. Learned to select only the most relevant information and synthesize it effectively
Collaborated cross-culturally with German and French administrations on a project to re-implant alose fish in the Main river
