Successfully developed and implemented a strategic purchasing plan for 2024, achieving a remarkable 170% growth in purchasing by year-end. This included expanding the supplier base by 75% and driving a 130% increase in sales compared to 2023.
Results-Driven Retail Sales Manager:
Proven track record of consistently exceeding sales targets, achieving over 130% of monthly sales goals in 2022. This performance contributed to a 62% sales increase, growing from 400M to 650M.
Results-Driven Carrefour Sales Manager:
Led a 35% increase in market share by the end of 2021, solidifying our position as a market leader in multiple categories, including Refrigerators, Deep Freezers, and Dishwashers.
Identified and partnered with profitable suppliers, fostering long-term relationships with vendors to support business growth.
Negotiated and established contracts with national factories and home appliance importers, ensuring competitive pricing and quality for Btech stores.
Developed and executed a comprehensive purchasing plan for 2024, achieving 130% sales growth by year-end.
Formulated pricing strategies through in-depth analysis of market trends and competitor pricing to ensure profitability.
Collaborated closely with the sales team to align purchasing strategies with sales goals and product demand.
Designed and implemented effective promotional strategies to drive product visibility and sales.
Created and managed product roadmaps, aligning product offerings with overall business objectives and customer demand.
Conducted detailed market research to inform product development and annual marketing plans.
Monitored competitors' activities and proactively adapted strategies to maintain a competitive edge.
Enhanced product features based on market trends and consumer preferences to ensure relevance and demand.
Performed user research to better understand customer needs and preferences, tailoring product offerings accordingly.
Analyzed market trends and competitor offerings to guide data-driven strategic decisions and identify new opportunities.
Stayed current with emerging trends and innovations within the home appliance industry to remain competitive.
Tracked KPIs and user engagement metrics to evaluate product performance, ensuring continuous improvement and market alignment.
Retail Agencies Sales Manager
B-TECH
January 2019
to December 2020
Consistently met or exceeded sales targets for Btech stores in Cairo and the Canal Area, achieving 95-100% of monthly goals.
Increased market share by 25% for the brand, driving significant business growth.
Led a team of seven employees, overseeing day-to-day store operations and ensuring high levels of performance and customer satisfaction.
Successfully launched a new refrigerator line, generating over 800 unit sales per month.
Developed and implemented a monthly sales plan, ensuring 100% distribution to stores across the region.
Managed the Miele Project, resulting in the sale of display items in generation 6 and generating 12 million in sales within six months.
Conducted in-depth market research and competitor analysis to inform product and marketing strategies.
Analyzed data from 100 companies to guide strategic decision-making in marketing and product development.
Created and executed a Facebook advertisement campaign, driving significant sales growth in Btech’s new stores in Cairo.
Devised and implemented a marketing strategy that boosted sales while reducing operational costs.
Informed and engaged customers about store promotions, contributing to increased sales and customer retention.
Carrefour Area Sales Manager
B-TECH
January 2017
to December 2018
Successfully managed a team of 2 sales supervisors, 3 sales representatives, and 35 sales promoters.
Accomplish sales targets for Btech brands every month with a range of 100% to 120%.
Analyzed data from the Carrefour sales report, resulting in increased sales from 40M to 80M during the Carrefour anniversary.
Expanded our brand's market share from 3% to 17% in the Carrefour market.
Through the implementation of promotional pricing and exclusive leaflets, we were able to increase display share from 10% to 40%.
Developed a delivery process by implementing a delivery by supplier system in large stores that increased sales by 35%.
Established and executed performance improvement strategies and plans to promote continuous growth.
Area Sales Supervisor
B-TECH
January 2016
to December 2016
Oversaw the recruitment, training, and supervision of sales staff, as well as the implementation of a compensation plan that aligned with area sales goals.
Boosted revenue by motivating and managing the sales team.
Established strong relationships with key accounts and influential decision-makers in a specific region, resulting in accelerated sales.
Improved customer satisfaction ratings by coaching sales associates in product specifications, sales incentives, and selling techniques.
Formed productive alliances with vendors to capitalize on emerging and sustainable sales prospects.
Collaborated with clients and distributors to design and promote new products.
Led the sales region with success, leading to a boost in team morale and an increase in sales.
Exceeded targets by building, directing, and motivating a high-performing sales team.
Devised a sales strategy based on research of consumer buying trends and market conditions.
Kept up-to-date with market trends by analyzing sales data.
Sales Representative
B-TECH
January 2014
to December 2015
Conducted meetings with existing customers and prospects to identify business requirements and recommend the best solutions.
Created professional sales presentations and seminars that effectively communicate the product features and competitive advantages to the audience.
Utilized customer service and upselling techniques to increase sales by providing consultation on products and services.
Provided advice on purchases and promoted supplementary products to increase sales.
Added a personal touch by setting up a calendar with customer birthdays and other special events.
Sales Coordinator
B-TECH
January 2011
to December 2013
Set up appointments with potential and current customers to promote new products and services.
Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
Develop procedures for coordination of sales management with other operations areas, such as supply chain, marketing, finance, or quality assurance.
Follow up with the finance department to make our customer invoices & returns.
Maintains the quality system applied in the company during commercial sales processes.
Prepare sales forecasts for all brands in all distribution channels
Account Manager
B-TECH
January 2008
to December 2010
Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
Delivered engaging and polished presentations to build connections with potential customers and distinguish the business from competitors.
Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
Educated clients on new products or services to increase customer engagement with the brand.