Ecommerce and IT Manager with more than 9 years combine experience in IT Technical, Marketing and Operation Management. Skilled in managing business and staff with analytical, Creative, Motivational and Technical approach to make everything best to establish profitable outcome for an organization.
Started the Online Store and Managed business with annualized gross sales of 3.6 Million AED. Achieved year-on-year revenue growth of 200%.
Overall responsibility for ( Procurement Team, Website and Digital Marketing, Call Center and Logistic) of Souqmart.com and supported over 7,000 product skus.
Sourced, conducted meetings and built partnerships with vendors of Categories, Logistic and marketing.
Built aggressive print, email and social media campaigns for sales growth on each categories
Marketing strategy mix included email, CPC, social ( Facebook - CPM,CPC) , SEO. Oversaw creative direction for web ,email content and promotional strategy on Social Media campaign and implementation.
Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes
Managed and Implemented full systems of Call Center EPAX setup, CRM, Website and security management, Payment gateway services, Hosting services, Software for marketing, updates of systems according to market standard.
Managed Full operation team for daily customer service for follow ups on the contact number left on facebook campaigns and Shipping team for maximum shipments per day,
Responsible to managed the category managers and arranging daily offers.
Evaluated daily, weekly and monthly website statistics and monthly budgets
Diagnosed issues and conducted emergency website maintenance
Major Accomplishments:
Achieved the 33% growth every quarter of 2016..
Successfully launched Offer campaign generating 60% sales during Christmas and New Year..
Created an extended range within jewelery and Fashion achieved profit 30% per month..
Managed development of website and CRM according to trends which increased sales and productivity 15% per month.
Outsourced the some process of web development and data entry to offshore to reduce cost.
Company Description
AL Seera Group is Major IT distributor in middle east