Results-focused marketing professional with a thorough understanding of content marketing, social media, client engagement, and community building strategies.
Marketing Strategy: • Administer and manage Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and social media strategies and tactical plans on an ongoing/need basis focused on company's goals and objectives. • Adjust goals and objectives as necessary through periodic reviews. • Create corporate blog strategy and occasional blogging - copy-edit, get it approved by the SMEs and optimize blog posts. • Execute social media postings and ensure follower engagement. • Strategize and execute webinars on trending topics. • Share Press releases on new product launches and other company related announcements.
Marketing Operations: • Interface with multiple departments ensuring timely execution of SEO and Social Media and campaigns and initiatives. • Supervise campaign deliverables and production team quality assurance. • Track effectiveness of marketing campaigns by analyzing the growth of reach, sales, and visitor engagement through Web and Social media analysis tools. • Managed creative production of assets for email, social media, and other web campaigns.
Marketing Analytics: • Develop comprehensive on-site and off-site SEO recommendations by performing thorough keyword research, competitive and market analysis, technical SEO reviews, content audits, and inbound link analysis. • Create detailed analytical reports on a monthly or quarterly basis. • Share insights and recommendations with the management team for weekly marketing review calls.
Presales: • Prepare Sales Pipeline Analysis report with insights and recommendations to the Sales/Management. • Manage customer database and communications through Customer Relationship Module (CRM). • Ensure CRM is up to date and relevant. • Extensive research through different search engines to support the Sales life-cycle including lead qualification, pre-sales support, successful transition to Direct Sales.
Company Description
MaxVal is a silicon valley based Intellectual Property solutions provider known for its cutting-edge products and automated solutions.
