Results-focused marketing professional with a thorough understanding of content marketing, social media, client engagement, and community building strategies.
Responsibilities as Team Leader (Internet Research - KPO): • Designed and measured email, PPC, SEO, social media, and web site marketing campaigns. • Evaluated the ROI and effectiveness of marketing campaigns. • Planned and Assisted the team with the Outsourced Research Projects. • Reviewed Team’s Performance on a Daily basis to ensure their Quality of work and productivity. • Communicated the team about their KPI’s & KRA’s and guiding them to achieve the same. • Coordinated with the HR team in the selection process.
Responsibilities as Market Research Analyst: • Keywords analysis, Competitors Analysis, Scheduled posting, Back-linking, Reporting, Blog commenting, Directories, Bookmarking, Article posting etc. • Coordinated with the internal marketing & content teams to drive successful execution of the marketing plan. • Web analytics reports, Audience analysis & ROI using Google analytics. • Researched on the online marketing strategies implemented on competitor websites. • Performed online promotions through Search Engine Marketing, Social Media and Search Engine Optimization. • Performed in-depth data analyses via traditional and Advanced methods. • Developed reports of findings, representing data graphically and summarizing the complex findings. • Provided information to help companies determine their position in the marketplace. • Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Company Description
GetFriday is the leading virtual assistant service provider offering personal assistance and business process support to busy individuals, entrepreneurs, SMEs.
