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Quentin de Louvencourt

Director Media & Marketing - Bain & Company

Quentin de Louvencourt
40 years old
Driving License
Paris (75017) France
Professional Status
Employed
Open to opportunities
About Me
Global business director, with extensive experience in digital & media, across automotive, FMCG, luxury industry and start ups.

Leadership approach over communications strategy, data, user journeys, 360 media plans including branding & eCommerce.

Proven success in organizing early businesses to grow, managing teams, supporting worldwide brands in their digital transformation and business growth (from innovation to structural evolution & precision marketing).

Reliable & hard working leader, always caring about his team, allowing to deliver the best results, while all gaining experience and improving.

Intense competitor, sports enthusiast & most importantly, nature fan (fly fisherman, rock climber, horse rider).

Master in Sciences of Management

Ecole de Management de Lyon

September 2005 to June 2008
Msc in Sciences
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Licence, economics & business

Université Paris X - Nanterre

September 2002 to May 2005
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  • Media and marketing consulting as part of the FRWD team at Bain & Company

International Media Director

Mediacom
August 2017 to December 2021
  • Account Management (6 direct reports, 12+ indirect)
  • Managing global Maisons - Van Cleef & Arpels, Montblanc, IWC, Chloé, Alaia, Dunhill... - on the Richemont account across 55 markets
  • From media strategies to global campaigns across multiple markets, supporting ecommerce growth & performance development
  • Account Management - One DANONE Team (12 direct reports, 17+ indirect)
  • Client relationship Lead with all Danone brands
  • Brands vision strategic monitoring
  • Ensures global storytelling of the recommendation from the insights to the KPIs
  • Cross brands strategic project management
  • Global brands activations coordination
  • Innovation Leader
  • Global digital lead for AUDI account, heading up Digital across 35 markets worldwide
  • Harmonizing countries digital foundations across the network
  • Managing local digital leaders worldwide & MediaCom digital teams based in London
  • Reporting and best practices sharing across the network for better digital efficiency
  • Favor new ideas & innovation for Audi to be a leader in every market
  • Building inter-connected media guidelines across markets
  • Provide day to day digital support to the network
  • Delivering central campaigns and projects with innovative and key global partners
  • Client training and education vs digital media
  • Develop the overall digital strategy (brand signature and product oriented) in contact with the Central Marketing and Communication division at Renault/Dacia, from multi local to central media strategies, and also coordinates and report local initiatives across all digital channels in 33 countries for the brands.
  • Partnership lead (e-commerce, BtoB, traffic...)
  • Content sourcing & development
  • Professional networks management
  • Deployment of a distribution network for ads
  • eCommerce partnerships
  • Experts management
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  • Assist team with follow-up of 15 Project Finance and 5 Leverage Finance deals
  • Prepare annual/semi-annual/quarterly reviews of assigned accounts
  • Prepare/Analyse cash flow models and perform credit analysis
  • Assist negotiation and process of amendments, waivers and consents
  • Assist in workouts of troubled portfolio credits (watch list review)
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  • Junior consultant in Paris
  • Certified the accounts of major companies within the Manufacturing sector
  • Gathered information from clients and solved accounting errors
  • Handled the audit of some subsidiaries of Alcatel, Total...
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  • Fly fishing
  • Rock climbing
  • Squash
  • Horse riding
  • Football
  • Running
  • Keeping an eye on the rivers' quality & their ecosystem for a positive impact on the environment, rewarding concrete and local initiatives undertaken for the preservation of the rivers habitat.
  • Island
  • USA
  • Alaska
  • Canada
  • Argentina
  • Colombia
  • Mongolia
  • Burma
  • Cambodia
  • Laos
  • China
  • Thaïlande
  • Eastern Europe
  • Others
  • Participation to the 4L Trophy race
  • Gang des L, since 2004