I would describe myself as a very determined and highly motivated person. I do take my job seriously but I’m able to see things in perspective and believe I’m quite easy-going to work with. I’m an optimist rather than a pessimist – but I’m also a realist and I cope well when the going gets tough; I’m very good at finding solutions to problems. Above all, I would say I’m a positive and enthusiastic person – and I relish a challenge.
• Managed customer engagement through sales documentation and activities for International market
• Performed and reviewed prospect, customer and market research for the purpose of compiling case studies, communicative collateral and industry facing materials
• Refined and enforced brand strategy through use of templates, style guides, graphic design and governance, managed department technology and brand/design budget
• Served as an intermediate and point of contact between foreign buyers and domestic suppliers
• Handled purchases and follow ups with the vendors and company departments for receipt of goods and to follow up for goods dispatched until the stuffing of cargo
• Work with dedicated LDR(s) and Sales teams to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement; establishing and maintaining a consistent, two- way channel of communication with sales leadership and account executives will be critical for success
• Driven the product marketing strategy and execution across Swastik’s suite of products
• Handled Pre and Post activities of International events (ANUGA, GULFOOD, SIAL, FANCY FOODs, IFT)
• Communicated and ensured successful collaboration with different Government and non-government bodies on regular basis (APEDA, DGFT, Spices Board of India, ITPO)
• Manage internal marketing personnel and external vendor relationships to support various marketing initiatives
• Prepared and submitted relevant administration in a timely and accurate manner e.g., shipping schedules, letter of credits, ECGC documents, credit control mechanism, licenses ,declaration, packing, routing, transport and marking documents both online and offline
• Maintained record of and ensured adherence to annual rates, service level agreements, contracts
• Ensured supplier deliverables by regular business reviews and follow ups with suppliers/customer in respect of shipments, quality, delivery and documentation
• Managed and maintained 360 degree communications with national/international clients. Email drafting to local suppliers and foreign buyers and follow up for shipment and payment
• Presented product marketing content to both internal stakeholders and external customers
• Followed up with CHA & Transport Co. for best service to meet deadlines/target dates
• Handled Pre activities for International events and exhibitions for Swastik International
• Registered and built the brand name for Trade Mark and played an active role in factory setup since inception, Coordinated, planned, designed, and executed ‘integrated marketing’ campaigns that drove sales and increase brand awareness locally and internationally
• Deliver reporting and analytics that show how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses
• Report on quantitative and qualitative information from a variety of systems, for a consolidated view of marketing’s impact on our business
• Generated Sales ensuring compliance to all export objectives. Providing after sales services, updating quotes to new and existing buyers, sending samples of products to them on timely interval and to get the feedback and to discuss the same with my Head of Department.
• Manage internal marketing personnel and external vendor relationships to support various marketing initiatives
Company Description
Swastik International is engaged in exporting of agro products.A high standard of quality is consistently achieved through long standing partnerships with manufacturers and growers, which ensures the finest quality products at competitive pricing all year round.