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Pritha Saha

Pritha Saha

Problem Solver and Geek

Employed Available
Contact me
I have worked across multiple roles ranging from client management to sales to building analytics driven processes. While performing in my roles I have led teams to drive revenue targets. I am looking for analytics driven roles.
Resume created on DoYouBuzz
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Experiences
  • Researching the packaging requirements across industries, and planning a sales approach for targeting prospective buyers
  • Acquiring strategic clients by providing packaging solutions w.r.t design, development and procurement
  • Driving sales of focus categories, and ensuring repeat purchase of client
  • Identifying opportunities to grow wallet share
  • Managing projects post order confirmation and ensuring successful deliveries
  • Setting up Kids category, comprising of fashion, toys and baby care
  • Negotiating with existing retail brands to get new stores in our Omni-channel network
  • Building a brand health score card using SQL and process to automate the identification of brands which need improvement on certain parameters
  • Leading a team and setting monthly targets to earn brand revenue depending on sales and marketing activities
  • Building the backend to get new categories-beauty, furniture etc
Detailed Description
  • Won the “Cracku of the year” award at Fynd, for solving problems with data and tech
  • Won a cash prize of 1 lakh rupees at Fynd for securing the first position in a business plan competition, “Eureka”
  • Building the Fashion Accessories category by getting brands that address the respective category problem like SKU count, price segment etc
  • Negotiating commercial terms with brands and over-seeing the onboarding process along with other teams
  • Built the Brand Solutions unit by monetizing the platforms of Askmebazaar-like grocery, NDD, Mebelkart, through partnerships with brands for branding or sales promotions
  • Managed the sales team to achieve a constant lead generation process in order to meet the revenue targets
  • Managed the Horlicks Extensions portfolio- with an annual advertising budget of 73Crs and Foods portfolio with an annual advertising budget of 11Crs for GSK Consumer Care
  • Developed and strategised the media launch of new product Horlicks Growth Plus, in order to take over the most credible product in the Health Food Drink category
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Resume created on DoYouBuzz