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Prescilla CONNAN

MSc Strategic Marketing graduate | Looking for Marketing Executive positions

Prescilla CONNAN
28 years old
Driving License
France
Professional Status
Available
About Me
| Looking for a full-time position |

Enthusiastic about strategic marketing, I have a real interest in product & brand management.

On to the next adventure, I want to use the power of marketing to create unforgettable and magical experiences for consumers. My objective is to join the world of leisure and entertainment – parks and resorts, consumer products, licensed products, studio entertainment, but also show/event management and baby/toy industry.

Graduated from the ESSEC Business School in 2017, I recently completed my MSc Strategic Marketing degree at Imperial College, London.

For any further information, feel free to contact me at prescilla.connan18@imperial.ac.uk

MSc Strategic Marketing

Imperial College, London

2018 to 2019
Dean's List for Academic Excellence

Projects:
| P&G Case Competition Finalist |
On a voluntary basis, and with 5 teammates, development of a roadmap of marketing and sales initiatives for the Oral-B Kids Segment in the UK

| MarkStrat Simulation |
As part of the Marketing Decision Making course

Courses: Brand Strategy, Digital Marketing, Marketing Analytics, Strategic Market Management, Strategic Product Management, Consumer Behaviour, Relationship Marketing, Research & Evaluation in Strategic Marketing, Marketing Decision Making, Finance & Pricing Strategy, Entrepreneurial Strategy & Planning

Bachelor in Business Administration - Global BBA

ESSEC Business School - Paris, France

2013 to 2017
  • Dean's List
  • English-speaking track
  • Major in Marketing
  • Thesis: The Cola drink | Are local cola brands questioning the Coca-Cola era?

One-year exchange program

Emory University - Atlanta, GA, USA

2016 to 2017
Fall semester
  • Product & Brand Management (A)
  • Digital & Social Media Strategy (A)
  • Seminar on Global Marketing
  • Strategic Management

Spring semester
  • Marketing Consultancy Practicum (A)
  • Strategies for Entertainment, Culture & Medias (A)
  • Marketing Management
  • Communication & Professional Development
  • Seminar: Innovative Marketing Approaches to Build Brand Love
    (Instructed by Brad Taylor - Vice President, Customer Marketing for the Coca-Cola Refreshments Division of The Coca-Cola Company in Atlanta)

  • Marketing Consultancy Practicum: Member of the winning team for the project "Football is better with Popeyes" in partnership with The Coca-Cola Company and Popeyes Louisiana Kitchen

  • American GPA: 3.75/4

One-semester exchange program

University of Queensland, Australia

2015
  • Introduction to Management (High Distinction)
  • Organisational Behaviour (Distinction)
  • Destination & Experience Marketing
  • Contemporary Australia

Baccalauréat with Honors (French High School Diploma)

Lycée Louis Bascan - Rambouillet (France)

September 2011 to July 2013
  • Science concentration with a focus on mathematics
  • European section (English)