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Prescilla CONNAN

MSc Strategic Marketing graduate | Looking for Marketing Executive positions
French

Home Experiences Education Skills Interests
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Prescilla CONNAN
28 years old
Driving License
France
Contact me
Professional Status
Available
About Me
| Looking for a full-time position |

Enthusiastic about strategic marketing, I have a real interest in product & brand management.

On to the next adventure, I want to use the power of marketing to create unforgettable and magical experiences for consumers. My objective is to join the world of leisure and entertainment – parks and resorts, consumer products, licensed products, studio entertainment, but also show/event management and baby/toy industry.

Graduated from the ESSEC Business School in 2017, I recently completed my MSc Strategic Marketing degree at Imperial College, London.

For any further information, feel free to contact me at prescilla.connan18@imperial.ac.uk
Experiences
  • Show Ambassadors assist the IAAPA staff each year during the IAAPA Expos, premier amusement and attractions trade shows in the world, on the following topics:
    | Event Management
    | Education program
    | Trade Show Support
Company Description
International Association of Amusement Parks and Attractions
  • | Website |
    Developed website design for SteerVision LLC (USA based subsidiary) and managed image libraries
  • | Printed and digital supports |
    Produced various digital and printed supports using Photoshop, InDesign and Microsoft Office software such as booklets for executive teams facilitation, printed/digital brochures, and branded visuals
  • l E-mailing |
    Generated e-mailing campaigns – wrote content, planned and supervised sending process, and evaluated results. Highest number of clicks achieved (3% click rate) and 20% open rate
  • | Brand management |
    Monitored creation of a range of custom textiles personalized with KA MATE Strategy and SteerVision LLC brand images from choice of suppliers to delivery of items
  • | Events |
    Organised a corporate photo shoot – choice of photograph, organisation of agendas, and final choice of photos for social network
  • | PR |
    Participated to LinkedIn communication campaigns, contacted various medias as Who’s Who and 24 Presse
  • | Support |
    Collaborated closely with Vice-President – reflection on marketing strategy for KA MATE Group, research of databases, professional exhibitions, development of American subsidiary
Company website
https://www.kamate-strategy.com/?lang=en
  • | Product line development |
    Organised consumers tasting sessions to establish a new line of products - worked closely with R&D on industrial site to organise and conduct various tests, gather primary data, and evaluate different options for product development
  • | Worldwide communication |
    Engaged teamwork with local marketing teams around the world to update information on markets and products. Preliminary work used to brainstorm new global marketing strategy
  • | Product packaging |
    Reviewed and provided feedback on packaging for a product line - resulted in modernized brand and 10% more exposure
  • | Digital marketing |
    Collaborated in building up and executing brand support and digital marketing – responsible for developing Oreo & Milka Facebook posts (more than 2K likes and 200K impressions/post) and renewing Milka website with improved visuals
  • | Qualitative and Quantitative analyses |
    Analysed qualitative and quantitative data for senior management – working on portfolio, industry, and daily/monthly results reports on Microsoft Excel, Nielsen and SAP-BI software
  • | Marketing campaign |
    Facilitated the execution of the “Open Up With Oreo” campaign working on a related website, communicating with winners of a game and organizing a trip to New York
  • | Product development |
    Developed new product concepts to fulfill consumer needs
  • | Event management |
    Organised internal and in-store events and sponsoring
  • | Support |
    Worked closely with managers and gave support to daily tasks
  • Advised customers on all product lines
  • Offered personalised service that met the customers’ expectations
  • Enhanced the products by introducing their history and features
  • Maintained and promoted the image of the CHANEL House
  • Analyzed competition & conducted marketing research
  • Organized an event with national artists
  • Collaborated to the organisation of "Familles Vacances"​ (Family holidays) which enable children who don't have holidays to discover the joy and happiness to go on holidays
  • Facilitated the organisation of the JOV "Journée des Oubliés des Vacances" (Holidays forgotten Day) organised that year in Paris - on August 19, 2015 - with more than 70,000 people expected on the Champ de Mars
  • Participated to weekly food distributions and flea markets alongside volunteers, thus going to meet the persons assisted
Company Description
The French Secours Populaire intervenes in different fields: food and clothing aid, access and retention in housing, access to care, professional integration, access to culture, and generally access to rights for all. The aim of the association is to fight against poverty and exclusion in France and throughout the world.
  • Discovery of the world of communication
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