Prescilla CONNAN
MSc Strategic Marketing graduate | Looking for Marketing Executive positions
28 years old
Driving License
France
Professional Status
Available
About Me
| Looking for a full-time position |
Enthusiastic about strategic marketing, I have a real interest in product & brand management.
On to the next adventure, I want to use the power of marketing to create unforgettable and magical experiences for consumers. My objective is to join the world of leisure and entertainment – parks and resorts, consumer products, licensed products, studio entertainment, but also show/event management and baby/toy industry.
Graduated from the ESSEC Business School in 2017, I recently completed my MSc Strategic Marketing degree at Imperial College, London.
For any further information, feel free to contact me at prescilla.connan18@imperial.ac.uk
Enthusiastic about strategic marketing, I have a real interest in product & brand management.
On to the next adventure, I want to use the power of marketing to create unforgettable and magical experiences for consumers. My objective is to join the world of leisure and entertainment – parks and resorts, consumer products, licensed products, studio entertainment, but also show/event management and baby/toy industry.
Graduated from the ESSEC Business School in 2017, I recently completed my MSc Strategic Marketing degree at Imperial College, London.
For any further information, feel free to contact me at prescilla.connan18@imperial.ac.uk
Dean's List for Academic Excellence
Projects:
| P&G Case Competition Finalist |
On a voluntary basis, and with 5 teammates, development of a roadmap of marketing and sales initiatives for the Oral-B Kids Segment in the UK
| MarkStrat Simulation |
As part of the Marketing Decision Making course
Courses: Brand Strategy, Digital Marketing, Marketing Analytics, Strategic Market Management, Strategic Product Management, Consumer Behaviour, Relationship Marketing, Research & Evaluation in Strategic Marketing, Marketing Decision Making, Finance & Pricing Strategy, Entrepreneurial Strategy & Planning
Projects:
| P&G Case Competition Finalist |
On a voluntary basis, and with 5 teammates, development of a roadmap of marketing and sales initiatives for the Oral-B Kids Segment in the UK
| MarkStrat Simulation |
As part of the Marketing Decision Making course
Courses: Brand Strategy, Digital Marketing, Marketing Analytics, Strategic Market Management, Strategic Product Management, Consumer Behaviour, Relationship Marketing, Research & Evaluation in Strategic Marketing, Marketing Decision Making, Finance & Pricing Strategy, Entrepreneurial Strategy & Planning
- Dean's List
- English-speaking track
- Major in Marketing
- Thesis: The Cola drink | Are local cola brands questioning the Coca-Cola era?
Fall semester
Spring semester
- Product & Brand Management (A)
- Digital & Social Media Strategy (A)
- Seminar on Global Marketing
- Strategic Management
Spring semester
- Marketing Consultancy Practicum (A)
- Strategies for Entertainment, Culture & Medias (A)
- Marketing Management
- Communication & Professional Development
- Seminar: Innovative Marketing Approaches to Build Brand Love
(Instructed by Brad Taylor - Vice President, Customer Marketing for the Coca-Cola Refreshments Division of The Coca-Cola Company in Atlanta)
- Marketing Consultancy Practicum: Member of the winning team for the project "Football is better with Popeyes" in partnership with The Coca-Cola Company and Popeyes Louisiana Kitchen
- American GPA: 3.75/4
- Introduction to Management (High Distinction)
- Organisational Behaviour (Distinction)
- Destination & Experience Marketing
- Contemporary Australia
Show Ambassador
IAAPA
Since September 2019
Volunteer Work
Paris
France
- Show Ambassadors assist the IAAPA staff each year during the IAAPA Expos, premier amusement and attractions trade shows in the world, on the following topics:
| Event Management
| Education program
| Trade Show Support
Junior Marketing Manager
KA MATE Strategy
Since January 2018
Full-time
Paris
France
- | Website |
Developed website design for SteerVision LLC (USA based subsidiary) and managed image libraries - | Printed and digital supports |
Produced various digital and printed supports using Photoshop, InDesign and Microsoft Office software such as booklets for executive teams facilitation, printed/digital brochures, and branded visuals - l E-mailing |
Generated e-mailing campaigns – wrote content, planned and supervised sending process, and evaluated results. Highest number of clicks achieved (3% click rate) and 20% open rate - | Brand management |
Monitored creation of a range of custom textiles personalized with KA MATE Strategy and SteerVision LLC brand images from choice of suppliers to delivery of items - | Events |
Organised a corporate photo shoot – choice of photograph, organisation of agendas, and final choice of photos for social network - | PR |
Participated to LinkedIn communication campaigns, contacted various medias as Who’s Who and 24 Presse - | Support |
Collaborated closely with Vice-President – reflection on marketing strategy for KA MATE Group, research of databases, professional exhibitions, development of American subsidiary
Global Assistant Brand Manager – Indulgence Platform
DANONE
2017
Internship
Paris
France
- | Product line development |
Organised consumers tasting sessions to establish a new line of products - worked closely with R&D on industrial site to organise and conduct various tests, gather primary data, and evaluate different options for product development - | Worldwide communication |
Engaged teamwork with local marketing teams around the world to update information on markets and products. Preliminary work used to brainstorm new global marketing strategy - | Product packaging |
Reviewed and provided feedback on packaging for a product line - resulted in modernized brand and 10% more exposure
Assistant Brand Manager Milka Biscuits & Oreo Benelux
MONDELEZ INTERNATIONAL
2016
Internship
Mechelen
Belgium
- | Digital marketing |
Collaborated in building up and executing brand support and digital marketing – responsible for developing Oreo & Milka Facebook posts (more than 2K likes and 200K impressions/post) and renewing Milka website with improved visuals - | Qualitative and Quantitative analyses |
Analysed qualitative and quantitative data for senior management – working on portfolio, industry, and daily/monthly results reports on Microsoft Excel, Nielsen and SAP-BI software - | Marketing campaign |
Facilitated the execution of the “Open Up With Oreo” campaign working on a related website, communicating with winners of a game and organizing a trip to New York - | Product development |
Developed new product concepts to fulfill consumer needs - | Event management |
Organised internal and in-store events and sponsoring - | Support |
Worked closely with managers and gave support to daily tasks
Sales Representative
CHANEL, Paris
2014
Internship
Paris
France
- Advised customers on all product lines
- Offered personalised service that met the customers’ expectations
- Enhanced the products by introducing their history and features
- Maintained and promoted the image of the CHANEL House
Marketing Style Division Internship
Adidas, Paris
2011
Internship
Paris
France
- Analyzed competition & conducted marketing research
- Organized an event with national artists
Volunteer Staff
Secours Populaire
2015
Volunteer Work
Saint-Brieuc
France
- Collaborated to the organisation of "Familles Vacances" (Family holidays) which enable children who don't have holidays to discover the joy and happiness to go on holidays
- Facilitated the organisation of the JOV "Journée des Oubliés des Vacances" (Holidays forgotten Day) organised that year in Paris - on August 19, 2015 - with more than 70,000 people expected on the Champ de Mars
- Participated to weekly food distributions and flea markets alongside volunteers, thus going to meet the persons assisted