Over 12 years of international marketing experience in the FMCG, the Beauty & Luxury and the Food industries. Roles in Europe, USA, Middle East and Africa.
Ambition to continue international career and have a positive impact on the business, society and the planet.
LED BIGGEST INITIATIVE OF THE DECADE (NPV 101MM$) - the air felt technology, for Pampers baby-dry and Sleep & Play (Tier 2 & 3 businesses - 2.6Bn$ sales) for Greater Europe: successful delivery of a fit-for-use launch plan & complete qualified toolbox.
SUCCESSFULLY LED MULTI- FUNCTIONAL TEAM: R&D to provide support for 23 countries and more than 42 competitors., Supply team to adjust production plan to deliver fit-for-use roll-out (from 36 production lines from 7 sites), go-to-market teams to execute launch plan and activate provided tools.
LED AGGRESSIVE COMPETITIVE DEFENCE PLANS FOR THE REGION: in light of severe competitive threats, adjusted plan in record timings (cutting down to 30% of usual lead time), 6 different toolboxes per year, including qualified 6 TV commercials supported against key competitors, concept sell, social media plans as well as tactical digital and print to tackle competitive threats.
