Over 12 years of international marketing experience in the FMCG, the Beauty & Luxury and the Food industries. Roles in Europe, USA, Middle East and Africa.
Ambition to continue international career and have a positive impact on the business, society and the planet.
Led the LIPS, NAILS & LIMITED EDITIONS categories: successfully developed 3 years vison & strategy including innovation pipeline & 360 degrees marketing campaigns. Led multi-functional team including R&D, Supply and sales teams to launch over 13 initiatives yearly (about 100 new SKUs), resulting in Lip segment sales growth of 54% year on year, "Animalier" limited edition sold out in a couple of weeks in the UK, making for 30% of monthly sales (3 SKUs out of 200 total).
LED THE MULTI-FUNCTIONAL TEAM & AGENCIES to develop 360 degrees toolboxes for each initiative: creative concepts, press releases, multi channel prints, product shots, web direct marketing campaigns, briefs and training catalogues.
