Experience — Petya Cvetkova

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Experiences

SCIP (Strategic and Competitive Intelligence Professionals)

June 2015 to June 2016

Temporary Replacement

Sofia

Bulgaria

providing social media support - managing and expanding social media networks (Facebook, Twitter, LinkedIn, Instagram);
creating and publishing information on SCIP website;
soliciting authors, creating and editing content for SCIP weekly online newsletters and magazines;
responsible for the final layout of all publications (newsletters, magazines, etc.) and advertising materials;
creating research reports;
overall project management;

Company Description

Strategic and Competitive Intelligence Professionals (global non-profit membership community)

Company website

http://www.scip.org

supporting the creation of release strategy and budget of each movie title according to annual plan (Universal Pictures International § independent studio productions);
building the marketing campaign based on strategy and budget agreed;
activating creative, A/V & web production and media agency services, and supervising the execution of final products;
regular communication and negotiations with media (online, TV, OOH) for the promotion of movie titles & content;
new media partnerships initiation and growth;
TV & digital planning;
copywriting, visual artwork & special events coordination;
regular update of film content in social media;
controlling invoices and managing budgets;

Company Description

Film distribution company

Company website

http://www.forumfilm.bg/

implementing locally global and regional PR & communication related strategies;
executing activities related to proper management of company public image - media monitoring; media relationships establishment and maintenance;
dealing with cooperations set up and contractual arrangements; events management;
creative coordination, copywriting and production supervision of internal and external promotional materials: presentations, press releases, articles, leaflets, 'in-house' journals, reports, publicity brochures, online publications, corporate videos, etc.;
managing company website - content update; performance of SEO related activities; utilization of CMS; Google Analytics reporting;
reporting PR & communication activities as per established local, regional and global formats and schedules;
participating in collaborative activities initiated by the Association of Bulgarian Insurers;

Company Description

Life Insurance Company

Company website

http://metlife.bg/

management of assigned advertising campaigns and projects for all media channels: ATL, BTL, Digital;
liaising between clients and internal agency teams for the tactical execution of campaigns;
collaborating with the account team to deliver innovative solutions to clients;
adept in pitching new accounts;
providing regular internal and external status reports on key initiatives;
handling budgets and managing campaign costs;
meeting deadlines, prioritizing work;
scheduling meetings and initiating internal events;
Key Accounts: Heineken, Zagorka, Nokia, Leki, Boni, Mondelez Coffee Brands, Postbank, Devin, Estee Lauder, Chipita;

Company Description

Advertising аgency, part of the international JWT network

Company website

http://hutsjwt.com/

Company Description

English Language Teaching Center

Company website

http://bg.britanica-edu.org/

dealing with customers & suppliers, stock control and management, processing payments, organizing weekly events, advertising, driving a 60-year-old Chevy Truck :)

Company Description

Plant nursery, botanical design accessories and garden furniture store, professional garden design services;

Company website

Petya Cvetkova