Specialist in Online Marketing, Sales and Sales Management, Brand Management and Online Presence Control. 10 Years Experience Working with Government, SME's and Start Up's
Perform daily account management and of pay per click accounts on Google Adwords, Yahoo, Bing and other search platforms.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on Adwords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with business goals.
Generate new paid search campaigns, ad groups, and aid in the creation of new paid search marketing initiatives.
Ensure that all websites and internet properties have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
Online Lead Generation - Multiple Channels Affiliates Search Social Media
Website Re-Launch Nov 2013 Lead for changes on SEO to minimize rank losses on search engines Testing and proofing pages, new checkout and messaging Website re-merchandise
Working tools – Webmasters, Adwords, Facebook Ad Editor, Bing Ads Editor, Google Analytics, SEMRush, Rank Tracker, Netsuite
