Experience — Petar Sabados

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Experiences

Lead Generation
Managing Online Sales Pipeline
Managing Phone Sales to customers
Relationship Management with reps
Relationship Management with Suppliers
Online Sales and Order Management
ROI Focused Bid Strategies
Account Optimisation
httpAd, Landing Page and Lead Page Split Testing
Landing Page Generation and Traffic Analysis
Implementing Creative Digital Strategy
Catalogues, SMS and Email Sales Management
Trade Specials Management
Pricing and Wholesale Management
Affiliate Managment
Working tools – Webmasters, Adwords, Facebook Ad Editor, Bing Ads Editor, Google Analytics, SEMRush, Rank Tracker, Joomla, Wordpress.

Company Description

Managing online sales and website sales to business and retail customers

Company website

http://www.paintworld.com.au

Contract Based – Business To Business and Business To Consumer specialist for SEM, SEO, and Social Presence campaigns.
Assisting Clients in developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and online traffic
Provide strategies in producing innovative and cost-effective promotions both in print and online.
Executing activity from business marketing plans, alongside any internal partners and managers, such as reviewing/writing creative briefs, reviewing creative and ensuring we stay on time and within budget on executed campaigns
Working alongside clients creative agencies and Marketing Managers to implement the overarching social and digital media strategies across various channels. As well as briefing and monitoring of these channels
Client engagement involves initial meetings, training on Adwords setup and management, conversion rate optimization, online brand management/reputation management, social media strategies, keyword research, website design, landing page optimization, SEO copy writing and A/B Ad testing.
Currently contracted through Art of Multimedia and Social Networking Solutions.
Branding and Acquisition marketing strategies for small to medium businesses. Budgets up to 40k per month.
Client References can be provided upon request.

Lead Generation
Management Of Paid Search Campaigns
ROI Focused Bid Strategies
Account Optimisation
Ad, Landing Page and Lead Page Split Testing
Landing Page Generation and Traffic Analysis
Developing and Implementing Creative Digital Strategy
Multiple Channel Management in Facebook, Adwords, Youtube, LinkedIn, Bing and Yahoo, as well as Adroll, OptimizePress and Display Aggregators
Large Impact Growth Campaigns (80/20)
Support Client Brands to Drive Sales, Leads and Traffic
Working tools – Webmasters, Adwords, Facebook Ad Editor, Bing Ads Editor, Google Analytics, SEMRush, Rank Tracker, Magento, Wordpress, Weebly, Adroll, OptimizePress.

Perform daily account management and of pay per click accounts on Google Adwords, Yahoo, Bing and other search platforms.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Provide creative copy suggestions and graphical ad templates.
Manage Display network placement lists on Adwords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with business goals.
Generate new paid search campaigns, ad groups, and aid in the creation of new paid search marketing initiatives.
Ensure that all websites and internet properties have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
Online Lead Generation - Multiple Channels
Affiliates
Search
Social Media
Website Re-Launch Nov 2013
Lead for changes on SEO to minimize rank losses on search engines
Testing and proofing pages, new checkout and messaging
Website re-merchandise
Working tools – Webmasters, Adwords, Facebook Ad Editor, Bing Ads Editor, Google Analytics, SEMRush, Rank Tracker, Netsuite

Project Management
Client Engagement, Retention and Growth
Direct Mail, Online and SMS Marketing Strategy Management
Key Accounts
State Debt Recovery Office (SDRO)
Australian Electoral Commission (AEC)
Roads and Maritime Services (RMS)
Office of State Revenue (OSR)
Project Management of RTA (Roads and Traffic) name Change to RMS (Roads and Maritime Services)
SDRO Project Management for new processing in Time To Pay, Point to Point Speed, Enforcement Orders, Client Statements and Correspondence Letters.
AEC - Postal Votes implementation for Print and Distribution (2013)