Petar Sabados
Search Marketing - Ecommerce
Sydney (2763) Australia (New South Wales)
Professional Status
Employed
Open to opportunities
About Me
Specialist in Online Marketing, Sales and Sales Management, Brand Management and Online Presence Control. 10 Years Experience Working with Government, SME's and Start Up's
Group Marketing & Sales/E-Commerce Manager
Paint World Pty Ltd
Since July 2014
Merrylands
Australia - New South Wales
- Lead Generation
- Managing Online Sales Pipeline
- Managing Phone Sales to customers
- Relationship Management with reps
- Relationship Management with Suppliers
- Online Sales and Order Management
- ROI Focused Bid Strategies
- Account Optimisation
- httpAd, Landing Page and Lead Page Split Testing
- Landing Page Generation and Traffic Analysis
- Implementing Creative Digital Strategy
- Catalogues, SMS and Email Sales Management
- Trade Specials Management
- Pricing and Wholesale Management
- Affiliate Managment
- Working tools – Webmasters, Adwords, Facebook Ad Editor, Bing Ads Editor, Google Analytics, SEMRush, Rank Tracker, Joomla, Wordpress.
Digital Marketing Manager / Business Owner
Image Design Marketing (Business Owner)
Since January 2010
Consultant
Sydney, Australia
Australia
- Contract Based – Business To Business and Business To Consumer specialist for SEM, SEO, and Social Presence campaigns.
- Assisting Clients in developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and online traffic
- Provide strategies in producing innovative and cost-effective promotions both in print and online.
- Executing activity from business marketing plans, alongside any internal partners and managers, such as reviewing/writing creative briefs, reviewing creative and ensuring we stay on time and within budget on executed campaigns
- Working alongside clients creative agencies and Marketing Managers to implement the overarching social and digital media strategies across various channels. As well as briefing and monitoring of these channels
- Client engagement involves initial meetings, training on Adwords setup and management, conversion rate optimization, online brand management/reputation management, social media strategies, keyword research, website design, landing page optimization, SEO copy writing and A/B Ad testing.
Currently contracted through Art of Multimedia and Social Networking Solutions.
Branding and Acquisition marketing strategies for small to medium businesses. Budgets up to 40k per month.
Client References can be provided upon request.
Paid Search Manager
Think Big Online Marketing
April 2014
to August 2014
Full-time
Sydney
Australia - New South Wales
- Lead Generation
- Management Of Paid Search Campaigns
- ROI Focused Bid Strategies
- Account Optimisation
- Ad, Landing Page and Lead Page Split Testing
- Landing Page Generation and Traffic Analysis
- Developing and Implementing Creative Digital Strategy
- Multiple Channel Management in Facebook, Adwords, Youtube, LinkedIn, Bing and Yahoo, as well as Adroll, OptimizePress and Display Aggregators
- Large Impact Growth Campaigns (80/20)
- Support Client Brands to Drive Sales, Leads and Traffic
- Working tools – Webmasters, Adwords, Facebook Ad Editor, Bing Ads Editor, Google Analytics, SEMRush, Rank Tracker, Magento, Wordpress, Weebly, Adroll, OptimizePress.
Search Marketing Manager
SkincareStore AU
June 2013
to April 2014
Full-time
Sydney, Australia
Australia
- Perform daily account management and of pay per click accounts on Google Adwords, Yahoo, Bing and other search platforms.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Adwords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with business goals.
- Generate new paid search campaigns, ad groups, and aid in the creation of new paid search marketing initiatives.
- Ensure that all websites and internet properties have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
- Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
- Online Lead Generation - Multiple Channels
Affiliates
Search
Social Media - Website Re-Launch Nov 2013
Lead for changes on SEO to minimize rank losses on search engines
Testing and proofing pages, new checkout and messaging
Website re-merchandise - Working tools – Webmasters, Adwords, Facebook Ad Editor, Bing Ads Editor, Google Analytics, SEMRush, Rank Tracker, Netsuite
Client Services
Computershare
October 2010
to June 2013
Full-time
Sydney, Australia
Australia
- Project Management
- Client Engagement, Retention and Growth
- Direct Mail, Online and SMS Marketing Strategy Management
- Key Accounts
State Debt Recovery Office (SDRO)
Australian Electoral Commission (AEC)
Roads and Maritime Services (RMS)
Office of State Revenue (OSR) - Project Management of RTA (Roads and Traffic) name Change to RMS (Roads and Maritime Services)
SDRO Project Management for new processing in Time To Pay, Point to Point Speed, Enforcement Orders, Client Statements and Correspondence Letters.
AEC - Postal Votes implementation for Print and Distribution (2013)
Franchise Marketing and Recruitment Manager
Contours Australia
January 2006
to November 2009
Full-time
Sydney, NSW
Australia
- National Marketing Growth Strategies
- Recruitment Of New Franchise Owners
- Account Management and Franchise Management
- Trade Show Representation
- Head Office Marketing Activities and Local Strategies For Franchisees
- Online Marketing Strategies - SEO - PPC - SEM
Completed Course at Levels 1-4 over 3 year period.
- Paid Search Management - Adwords/Facebook/Yahoo/Bing
- Campaign Creation & Execution
- Search Optimization and Brand Management
- Shopping Network and Affiliate Management
- Analytical - Google Analytics, Marin, Kenshoo and Wordstream
- Bing, Facebook and GDN Display Management
- Solid Re-Marketing Experience
- Landing Page Optimisation
- Merchandising
- E-Commerce Marketing
- Affiliate Networks and Consumer Shopping Networks
- On and Off Site Search Optimization
- Social Strategy
- Sales Management
- Sales Operations
- Direct Sales
- Phone and Online Sales
- Relationship Management
- Stakeholder Relations
- Soccer
- Poker
- Reading and Self Development
- Sales Seminars and Conferences
- Other
- Travel Blogging
- Photography
